Detailed description (English): The number of inhabitants of, and visitors to, the province of Utrecht will significantly increase in the coming years. To keep our province accessible, green and healthy, we are therefore encouraging the use of sustainable mobility. Sustainable mobility is good for the environment and takes up less space in our busy cities and province. And if you choose to cycle or walk, it’s also good for your health.
Detailed description (original language): The province of Utrecht is challenging its residents to travel differently for a week: by travelling sustainably. A campaign has been built around this. We are mapping out alternative travel options and organizing fun activities to get people acquainted with other means of transport.
Target group(s): All inhabitants of the province of Utrecht (1,342,158. 2019)
Objectives: 2000 participants to take up the challenge