Detailed description (English): The Rovensa Mobility Week is an awareness campaign for all its employees around the world, which aims to encourage them to use more sustainable means of transport to commute and influence them to change some mobility habits to save energy and reduce GHG emissions.
Mobility habits are difficult to change. So, during the EUROPEANMOBILITYWEEK, we will:
1# Launch a survey about mobility habits to all employees. By the end of the survey, every employee will be able to calculate their own carbon footprint, through the Global Footprint Network tool: https://www.footprintcalculator.org/home/en and also understand the climate impact of their mobility choices.
2# Challenge our employees with a set of daily videos with some simple behaviour changes that can make a difference on the planet:
- Get moving
- Get to know your city (and your neighbours)
- Use eco-friendly routing on Google Maps
- Share your ride
- Use green energy
3# To incentive green mobility, employees who participate in both initiatives – survey and challenge – will have a chance to win a bike if they:
- Complete our Mobility Habits survey;
- Share a post on their LinkedIn profile regarding the topic of sustainable mobility, using the hashtags of the campaign: #mobilityweek #mymobilityaction #rovensamobilityweek22.
4# To encourage our external stakeholders to adopt sustainable mobility and accelerate the green transition, we will also make a post on Rovensa’s LinkedIn page, celebrating the International Day Without Cars and challenging our followers to tell us their #nextmove towards sustainable mobility.
Target group(s): Rovensa Group employees.
Objectives: - Generate awareness about the celebration of the European Mobility Week 2022;
- Encourage and educate our employees to adopt more sustainable mobility habits and use environmentally friendly means of transport;
- Inspire our digital community to follow our example and challenge them to act towards a green transition.
Partner: N/A