EUROPEANMOBILITYWEEK News

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Leveraging local support for national success: discover how EUROPEAN MOBILITY WEEK is organised in Spain

1 December 2021

Organising a successful EUROPEANMOBILITYWEEK campaign is no easy task; each country has its own unique approach and best practices. We sat down (virtually) with the Spanish National Coordination to discover how they have been able to build, maintain and grow successful participation throughout the years.

Who coordinates EUROPEANMOBILITYWEEK in Spain? What role does the Spanish National Coordination play in the EUROPEANMOBILITYWEEK campaign?

Since the origin of EUROPEANMOBILITYWEEK, the General Directorate of Environmental Quality and Assessment of the Ministry for Ecological Transition and Demographic Challenge has been the National Coordinator of EUROPEANMOBILITYWEEK in Spain. The Directorate is responsible for the promotion and coordination of this initiative and represents Spain in the European Coordination of the project.

The coordination of Mobility Week in Spain involves supporting local administrations to develop and implement the campaign in their towns and cities. Daily work includes developing communication techniques, disseminating information and news related to sustainable mobility, adapting and translating campaign materials, preparing detailed reports with participation data, managing the registrations of the campaign for Spain, providing companies and municipalities with assistance, organising events like photography contests and the National Awards, and much more.

The Spanish Coordination also maintains close cooperation with different actors related to mobility, such as the Ministry of Transport, Mobility and Urban Agenda, the General Directorate of Traffic, etc. A clear example of this coordination is the organisation of the National Mobility Week Awards in Spain, which was hosted jointly with the Ministry of Transport for the first time this year.

This year, the EUROPEANMOBILITYWEEK theme is ‘Safe and Healthy with Sustainable Mobility.’ How do you approach coordinating Mobility Week in Spain? In your experience, what theme has resonated the most?

We believe that the theme chosen for this year's campaign was a great success! The campaign’s focus on health brought attention to the adversities suffered by Europe - and the rest of the world - during the COVID-19 pandemic, in addition to providing an opportunity to reflect and change. Thus, this year, EUROPEANMOBILITYWEEK has celebrated the resilience of towns and cities, and their achievements.

As part of the Spanish National Coordination we organised, with the collaboration of the Ministry of Transport, a webinar focused on mobility and health. The webinar, which hosted almost 250 attendees, enlisted the participation of 16 professionals and focused on sectoral policies related to sustainable mobility, the National Recovery, Transformation and Resilience Plan, mobility and childhood, and best practices.

We believe that themes focused on walking and cycling continue to have a great impact in Spain. In 2019, the campaign theme focused on walking and cycling, and Spain experienced record participation (561 towns and cities). We believe that these two examples of active mobility will help us achieve a sustainable mobility culture. For this reason, the Spanish local authorities continue to implement permanent measures year after year that favour and promote active mobility.

In 2021, EUROPEANMOBILITYWEEK experienced a recording breaking number of registrations with 3,184 towns and cities registering their participation. Spain noted a remarkable 463 registrations, the most of any European Union member. What did you do to mobilise cities, towns and participants for this year’s campaign? Did you experience significant challenges related to the pandemic?

Since the campaign was first launched in Spain, we have sought to integrate different actors and stakeholders (cities, towns, companies, civil society, etc.) into the process. Therefore, the successes observed this year are partly the result of many years of work.

EUROPEANMOBILITYWEEK in Spain is organised like a pyramid, and includes autonomous communities and local entities as well as other national institutions such as the Ministry of Transport, Mobility and Urban Agenda, the General Directorate of Traffic, etc.

From the beginning, the Spanish Coordination has wanted to give added value to the implementation of permanent measures, even making them a mandatory participation criterion for some years. This explains the large amount of permanent measures implemented by Spanish municipalities over the years. We believe that Permanent Measures are the criterion that gives true credibility to this initiative, since its durability over time implies an evident transformation of our towns and cities into more liveable, safe and sustainable spaces for citizens.

Additionally, we created a charter to encourage the participation of companies, institutions, civil society organisations, etc., similar to the one for municipalities, allowing these entities to show their commitment to sustainable mobility.

In addition to having exceptional participation numbers, Spain’s media coverage of the campaign also stood out. What were the main discussion threads in local and national media?

Every year, the media tends to strongly represent EUROPEANMOBILITYWEEK in Spain, due to high participation numbers in our country. Although numerous national media outlets have highlighted the campaign as a whole, local media continues to stand out, describing the activities carried out and the permanent measures implemented in specific cities and towns such as provisional roadblocks, free public transport and fairs, and exhibitions.

What are your hopes for next year’s campaign?

In 2022, we expect an increase in active participation from municipalities, companies, institutions, social organisations and other entities, thus recovering the upward trend in Spanish participation before the pandemic.

We also hope to get more municipalities to implement permanent measures, integrating them into their Urban Mobility Plans. The implementation of these measures may play a key role in the decarbonisation of urban transport and in meeting the new WHO air quality standards. These permanent measures must aim to achieve a modal distribution that prioritises active mobility, in addition to reducing private motorised traffic and achieving increasingly cleaner public transport.

Finally, we hope to continue expanding our network of regional coordinators and to ensure that the social aspect of sustainable mobility becomes more important.

An Interview with Aistė Gadliauskaitė, National Coordinator for Lithuania

22 November 2021

Experiencing EUROPEANMOBILITYWEEK for the first time is an unforgettable event. Participants’ and organisers’ commitment to raising awareness about sustainable mobility througout the year, and during the main event from 16 to 22 September, is inspiring. That’s why we sat down (virtually) with Aistė Gadliauskaitė, the National Coordinator for Lithuania, to learn more about her first ever EUROPEANMOBILITYWEEK.

You joined EUROPEANMOBILITYWEEK as a National Coordinator this year. What was your first impression of the campaign?

I had heard about EUROPEANMOBILITYWEEK before, but I didn't know that not only European countries but also countries from other continents participate in this campaign. This broad involvement of countries made me realise the international importance of the event.

Although the campaign is quite well-known in Lithuania, as a new person I wanted to bring new wind. Of course to do that, you need to understand the steps involved in organising the campaign and so on. Another thing that impressed me was that, although many National Coordinators work voluntarily and nobody is obliged to help other countries, the coordinators in the other countries are very helpful. We had phone calls with the National Coordinators and they shared their experiences. The first virtual meetings made me realise how friendly and inspired these people are.

What ideas do you have for next year’s campaign in Lithuania?

Lithuania can be proud that, even in a pandemic situation, municipalities were eager to join the campaign and the various restrictions did not dampen their motivation to organise fun activities related to active and sustainable mobility. We can be pleased that more than 40 municipalities took part in the campaign, as well as businesses and public institutions. However, we do not have one specific event on sustainable mobility that unites all citizens. For example, on 6 July, our National Day is celebrated by singing the National Anthem at 9 pm throughout Lithuania. Next year's goal would be to come up with an activity during EUROPEANMOBILITYWEEK that would become a unifying, mass event.

Are there particular topics related to sustainable mobility that seem more popular in Lithuania? If so, why do you think that is?

We are talking more and more about sustainable mobility in Lithuania, in order to encourage people to choose alternative ways of travel. The transport sector in Lithuania is the largest contributor to greenhouse gas emissions, with cars being the most polluting and many people owning more than one of them. That is why we talk a lot about the need to change our habits, to switch from polluting cars to less polluting ones, and to make more use of public transport or alternative transport services. Talking about alternative means of travel is particularly important as we have set the goal of becoming a climate-neutral country. Each of us must rethink what we can do to stop climate change and choosing to travel sustainably is one of the ways.

It might be hard to choose, but name one action or event from Lithuania that really inspired you this year and please tell us why.

I am very pleased that our friends from the Ministry of Transport and Communications have taken the initiative to organise an exhibition of environmentally friendly vehicles in one of the capital's main streets. Sometimes what we read in the media and see in advertisements can seem very distant. But when you can get up close and personal with these innovations, feel them, and get useful information, it can encourage you to change your habits. It was fun to see people looking around, getting to know environmentally friendly ways of travel. Knowledge leads to change!

What was your favourite part of your first EUROPEANMOBILITYWEEK?

The best part of EUROPEANMOBILITYWEEK was to see everyone, from youngest to oldest, getting involved in the campaign. Young people are also very active in this week's activities and we can learn a lot from them. I am also very pleased that my colleagues at work were exemplary throughout the week: the Ministry's car yard was empty, we had a fun, active mobility lesson, we competed against each other to see how many kilometres we could run, walk or cycle in a week. This kind of excitement should be more frequent for everyone.

EUROPEAN MOBILITY WEEK celebrates 20th anniversary with record-breaking participation numbers

20 October 2021

2021 marks a critical milestone for EUROPEANMOBILITYWEEK and its commitment to raising awareness and inspiring action surrounding sustainable urban mobility. Not only did the campaign commemorate its 20-year anniversary, but it also celebrated record-breaking participation with 3,192 registrations from towns and cities across 53 countries.

For twenty years, EUROPEANMOBILITYWEEK, which takes place every year from 16 to 22 September, has sought to promote behavioural change that encourages the use of active mobility, public transport and other clean, intelligent transport solutions. The 2021 theme “Safe and Healthy with Sustainable Mobility” focused on sustainable mobility’s connection to improved mental and physical health, as well as the important role that sustainable and active mobility has played during the pandemic.

Campaign Highlights

Highlights from this year’s campaign include our 20th anniversary virtual museum that showcases some of EUROPEANMOBILITYWEEK’s best initiatives in its “Hall of Fame” and “Archaeological Room.” The museum is open until 31 December and is a great way to learn more about the campaign.

Cities and towns across Europe were also excited to celebrate EUROPEANMOBILITYWEEK 2021:

In Märkischer Kreis, Germany, a drawing competition for children was organised and the winning artwork was displayed on public transport buses for the week.

In Belgrade, Serbia, an outdoor art exhibition was organised to celebrate sustainable mobility’s impact in the city as well as residents who have committed to making a behavioural change.

In Slovakia, Ministers – including the Minister of Education, Science, Research and Sport, the Minister of Economy, the Minister of Transport and Construction, the Minister of Labour, Social Affairs and Family, the Minister of Culture and the head of the Executive – took various modes of sustainable transport, such as electric scooters, bicycles, public transportation and walking, to their cabinet meeting on 16 September.

In The Hague, the Netherlands, Deputy Mayor for Mobility Robert van Asten shared his plan to turn the city into a cycling haven for residents and in Sillamäe, Estonia a week long cycling tour was organised by citizens to raise awareness for sustainable mobility.

Cementing Success

To help cement this year’s successful campaign towns and cities that excelled in promoting sustainable urban mobility, road safety, and more, are encouraged to apply to the EUROPEANMOBILITYWEEK Awards, Sustainable Urban Mobility Planning Award and EU Urban Road Safety Award. The deadline for all applications is 31 October.

EUROPEAN MOBILITY WEEK 2021: safe and healthy with sustainable mobility

16 September 2021

EUROPEANMOBILITYWEEK, the European Commission’s awareness-raising campaign promoting clean and sustainable urban transport, comes to towns and cities across Europe and beyond starting today until 22 September.

Around 3000 towns and cities from approximately 50 countries will participate by hosting events on the theme “Safe and healthy with sustainable mobility” and giving people the opportunity to explore the role of mobility in their daily lives by experimenting with clean transport modes. Importantly, the campaign supports the use of public transport as a safe, efficient, affordable, and low-emission mobility solution for everyone.

EUROPEANMOBILITYWEEK culminates in the popular car-free day, which sees streets closed to motorised traffic and open to people.

This year marks a special occasion for the campaign as it celebrates its 20th anniversary. In recognition of this milestone, EUROPEANMOBILITYWEEK is launching a virtual museum, which will showcase the history of the campaign, the impact it has achieved, and its links to the European Commission’s broader sustainability priorities, such as the EU Green Deal. The museum will also highlight personal stories of behavioural change, illustrating how EUROPEANMOBILITYWEEK has inspired residents from across Europe to adapt their mobility habits in favour of active mobility, public transport, and other clean, intelligent transport solutions.

EU Transport Commissioner Adina Vălean said: “A clean, smart and resilient transport system is at the core of our economies and central to people’s lives. This is why, on the 20th anniversary of the EUROPEANMOBILITYWEEK, I am proud of the 3000 cities across Europe and beyond for showcasing how safe and sustainable transport options help our communities to stay connected during these challenging times.”

Initiatives across Europe

EUROPEANMOBILITYWEEK provides an opportunity for local governments across Europe (and beyond) to invite residents to try out active mobility options and discover the benefit of sustainable forms of transport.

  • This year, The Hague (Netherlands) will collect and repair old and abandoned bicycles found in the city, and donate them to people who cannot afford to buy their own.
  • Trelleborg (Sweden) will celebrate EUROPEANMOBILITYWEEK by organising an exhibition on electric and hydrogen cars, and electric bicycles.
  • In Bremen (Germany), the city will transform several car parking spaces into parklets – areas where local residents can meet to socialise, play sports, or discuss urban mobility. The city will also organise a film night ride, where a cinema screen is transported around the city by cargo bicycle, stopping in different locations to screen films highlighting this year’s theme: “Safe and healthy with sustainable mobility.”
  • Râmnicu Vâlcea (Romania) will organise climate change workshops with students aged 16-17 and organise campaigns for school children aged 6-10, to encourage them to travel to school more sustainably.
    Alicante (Spain) will set up bicycle repair stations across the city, and organise a number of activities to promote safe cycling.

To discover what your town or city is doing to celebrate EUROPEANMOBILITYWEEK, click here.

European Year of Rail

This year marks another special year for sustainable mobility, as it is the European Year of Rail. Highlighting the important role rail has to play in contributing to the EU Green Deal goal of becoming climate-neutral by 2050, the Connecting Europe Express is currently making its way through Europe. The train will stop in most European capitals to promote the many benefits of rail for passengers, freight and the environment. Today, 16 September, it is traveling from Sofia to Ruse (Bulgaria). For more information, and to see if the Connecting Europe Express is stopping in a city near you, click here.

Public consultation - new urban mobility framework

To help the EU build on its 2013 Urban Mobility Package and meet its 2050 climate targets, a new urban mobility framework will propose measures to encourage EU Member States to develop urban transport systems that are safe, accessible, inclusive, affordable, smart, resilient, and emission-free. The initiative will also address transport pollution and congestion, and draw lessons from the impact of COVID-19 on public transport to support the transition to a climate-neutral economy and emission-free transport at the local level. The European Commission invites the general public and stakeholders to express their opinion on this new initiative. The Open Public Consultation closes 23 September 2021.

For more information, and to share your views, click here.

Award applications open

Once EUROPEANMOBILITYWEEK comes to a close, towns and cities in Europe will have the chance to apply for one or more of the three European Commission Sustainable Urban Mobility Awards. The deadline to apply for the EU Urban Road Safety Award, the Award for Sustainable Urban Mobility Planning and the EUROPEANMOBILITYWEEK Award is 31 October. Online application form and criteria on www.mobilityweek.eu

Workshop finds young people need to be meaningfully engaged in sustainable urban mobility initiatives

6 August 2021

On July 29, young people (aged 16 to 24) and policy-makers met online to discuss the importance and need to collaborate in mobility policy-making processes.

The online workshop, which was organised as part of EUROPEANMOBILITYWEEK, and moderated by ICLEI Europe, kicked off with a presentation by Rut Einarsdóttir of the Icelandic National Youth Council. She highlighted that while many cities may invite young people to share their opinions, this does not necessarily mean policy-makers actually listen. Cities must move away from involving younger representatives of the community as tokens and photo accessories, and adopt instead a meaningful youth engagement policy where young people’s voices are both heard and listened to. Young people are a big and growing proportion of our societies, and studies have shown that involving them in the decision-making process benefits, in fact, everyone.

Recognising the need for cities and policies to reflect the needs of all residents, Sara Borei spoke about Young Friends of the Earth Europe’s mission to collect the mobility visions of young people across Europe by way of the SystemReset project. These visions form the basis of a proposal for the European Green Deal. The project involved over 3,000 young representatives, at least 500 of whom were underrepresented. The collected visions called for fewer cars, especially in city centres, more space for cycling and pedestrians, and the prioritisation of more sustainable modes of transport over more polluting ones - alongside further mobility education.

Young people have less disposable income, have lower access to a car, and are more reliant on public transport – yet our transport system is set up around the car. Dr. Sarah Collings of University of the West of England reaffirmed the link between transport and young people’s ability to thrive, specifically pointing out the toll that inadequate transport can play when it comes to physical and mental health, personal, and professional development. Including the voices of youth and young people in urban mobility planning decisions will help address widening health inequalities, while allowing young people to thrive. Moreover, some of the same solutions that improve inclusion are in line with wider environmental policy priorities.

The workshop discussions were enriched by the contributions of a diverse array of participants. A representative of a regional authority in Ireland brought to light the steps the organisation was taking to ensure that young people were considered in planning, including an event in which only they were invited as speakers. When posed with the question as to how to engage young people, audience members were quick to respond with suggestions: adjust traditional engagement methods to include online and gamification approaches, ensure accessibility by including multiple language options, and show them results that prove to them that their voices matter. These are important aspects for local authorities to keep in mind when organising sustainable urban mobility campaigns, including EUROPEANMOBILITYWEEK.

For more information, to read the recommendations and to view the workshop recording, click here.

European Commission aims to reduce transport-related greenhouse gas emissions by 90% by 2050

19 July 2021

Last week, the European Commission proposed more ambitious targets that, if acheived, will put the EU's climate, energy, transport and taxation policies on track to reduce greenhouse gas emissions by at least 55% by 2030, compared to 1990 levels.

Achieving these emission reductions in the next decade is crucial to Europe becoming the world's first climate-neutral continent by 2050 and making the European Green Deal a reality.

Recognising that transport emissions represent 25% of the EU's total greenhouse gas emissions, the Commission has set the goal of reaching a 90% reduction in transport-related greenhouse gas emissions by 2050. Such a goal will require significant changes across the transport sector.

Focusing specifically on vans and cars, the Commission has proposed the following:

  • 55% reduction of emissions from cars by 2030
  • 50% reduction of emissions from vans by 2030
  • 0 emissions from new cars by 2035

The growth of the market for zero- and low- emissions vehicles is also promoted. In particular, the Commission seeks to ensure that citizens have the infrastructure they need to charge these vehicles.

In addition, from 2026, road transport will be covered by emissions trading, putting a price on pollution, stimulating cleaner fuel use, and re-investing in clean technologies.

For more information, click here.

Youth on the Move: Engaging young people in mobility planning and campaigns

12 July 2021

Join us 29 July, 11:00-12:30 (CEST) for our “Youth on the Move: Engaging young people in mobility planning and campaigns” workshop, where we will explore how youth and young adults have been involved in urban sustainable mobility planning to date, and how they can be more and better involved in the future.

The workshop will bring together youth and young adults, aged 16-24, and city staff, providing them with an opportunity to exchange ideas and knowledge regarding the needs of young people and opportunities for their involvement in urban sustainable mobility planning.

In addition, youth and young adults in attendance will have an opportunity to share their views and perspectives on how EUROPEANMOBILITYWEEK is planned and organised in their respective cities.

In order to guarantee a lively discussion, the workshop will be limited to 30 participants.

Apply now for your chance to join us.

New Urban Mobility Initiative – Open Public Consultation

6 July 2021

To help the EU build on its 2013 Urban Mobility Package and meet its 2050 climate target, the new Urban Mobility Initiative will propose measures to encourage EU countries to develop urban transport systems that are safe, accessible, inclusive, affordable, smart, resilient, and emission-free.

The initiative will also address transport pollution and congestion, and draw lessons from COVID-19’s effect on public transport to help with the transition to a climate-neutral economy and emission-free transport at local level.

The European Commission is inviting the general public and stakeholders to express their opinion on this new initiative. The Open Public Consultation launched yesterday and closes 23 September 2021.

For more information and to share your views, click here.

An interview with Bilbao, winner of the first EU Urban Road Safety Award

25 June 2021

Alfonso Gil, Deputy Mayor and Councillor for Mobility and Sustainability, City of Bilbao, discusses what winning the EU Urban Road Safety Award means to the city.

What does winning the EU Urban Road Safety Award mean to the city of Bilbao?
Winning the award means a lot to us. It represents the collective effort of all of the residents of Bilbao who saw that change was needed. These were people who recognise that a cleaner city is one that is better to inhabit, so made efforts to improve pollution and noise locally. Now they see that their efforts have been rewarded by the European Commission. We are not alone in Bilbao in recognising that change is needed. Indeed, both Europe and the towns and cities that comprise it also have an appetite for change.

What has the reaction been among citizens and stakeholders to winning the award?
Everyone in Bilbao is very proud of this accolade. It is true to say that the citizens of Bilbao feel the prize as theirs, because individually and collectively they have made an effort to change. It is very important that the local community understand that these awards contribute greatly to their quality of life and above all to the improvement of their health. When commuters are not exposed to car fumes and noise, they live longer. A citizen who walks lives longer, a citizen who cycles lives longer. Therefore, let’s use sustainable and healthy modes of mobility to help reduce the strain on health services.

The city of Bilbao is a frontrunner when it comes to lowering speed limits in urban areas to 30km/h. What benefits have you seen from this policy? And what advice would you give to cities that are interested in doing the same?
Several studies illustrate that noise pollution caused by traffic has a negative impact on the health and well-being of city dwellers, leading to increases in the likelihood of developing heart disease, and illnesses such as Alzheimer’s. The negative health implications associated with air pollution caused by road traffic have also been well documented. Therefore, reducing speed limits in urban areas not only leads to fewer road traffic victims, but also results in a host of different health benefits.

If I were to offer advice to cities interested in reducing speed limits in their urban areas, I would say – be brave! Your reward will be local residents that live longer and healthier lives.

What advice would you give to cities that are looking to follow in your footsteps and win the EU Urban Road Safety Award?
If cities work hard to improve urban road safety then they will be able to compete for awards such as this. A city with zero road traffic victims is a city with less noise, and fumes, and one where its inhabitants live longer, and healthier lives.


If you are interested in applying for this year's edition of the EU Urban Road Safety Award, click here.

An interview with Lilienthal, winner of the EUROPEAN MOBILITY WEEK Award 2020 for smaller municipalities

25 June 2021

Dr. Mara Jekosch, and Ingo Wendelken, Initiative Mobilität, Lilienthal (Germany), discuss the city's recent EUROPEANMOBILITYWEEK Award for smaller municipalities victory.


What is Lilienthal's sustainable mobility vision for the coming years? And how does participating in EUROPEANMOBILITYWEEK support it?

According to Kristian Tangermann, Mayor of Lilienthal "future mobility projects will focus on infrastructure for pedestrians and cycling. We need to improve road allocation to increase road safety."

Local residents are calling for mobility issues to be resolved. The further implementation of mobility measures will reduce traffic congestion, noise and environment pollution, and in turn will increase quality of life. However, the most effective way of reducing road traffic accidents and increasing road safety is through raising awareness among all stakeholders. Driving respectfully and considering others will remain key.

Participating in EUROPEANMOBILITYWEEK, which was coordinated by Initiative Mobilität – a voluntary organisation in the city – had a great impact on sustainable mobility in the city. In particular, more attention was paid to the topic, which in turn led to local politicians approving investment for a walking and cycling project.

We are now no longer just building a network and cooperating with other cities and organisations around the week of EUROPEANMOBILITYWEEK, but instead are doing this throughout the entire year. It is through working with other relevant partners that we are able to reach our common goal.


How did the COVID-19 pandemic impact upon your city's participation in EUROPEANMOBILITYWEEK?

Of course, we had to rethink our initial plans, but then decided to focus on groups of individuals who were allowed to meet under COVID restrictions. Namely, school students, sports teams, dancing groups, etc.

The activity "streets belong to everyone" was a huge success, as it could be organised while reserving social distancing rules – families were encouraged to use their front gardens to eat, chat, paint the streets, while pedestrians could interact with them. Cars were encouraged to drive slowly through the streets during the event.

Encouraging students from schools in Bremen and Osterholz – a local district nearby – to participate in the car free school day was also possible under COVID restrictions.

COVID did however impact on some of our activities. For example, the annual Car Free Day needed to be postponed. But it did not stop us from participating in the campaign, and as you can see, Lilienthal is already registered to participate again in this year’s campaign.


What has the reaction been among citizens and stakeholders to the city winning the award?
We were congratulated by many citizens and stakeholders. Children reading the local news recognised the role they played in the campaign, as did sponsors who were proud to see what their support achieved. The announcement appeared in the local newspaper and was shared widely through social media.

Some were critical of our award win, saying things such as: "why does Lilienthal deserve a mobility prize?" – most likely because of the existing infrastructural issues we need to address.

Yes, it is true to say that we still face mobility issues, but that is the reason why Initiative Mobilität campaigns for the introduction of sustainable mobility measures, and coordinates Lilienthal’s participation in EUROPEANMOBILITYWEEK. Through raising awareness of the fact that everyone has a role to play in achieving sustainable change, we are able to kick-start discussions, and encourage more and more people to get involved in the topic.

Our initiative is less than 2 years old, but even with little money, so much can be achieved once you work with committed people, associations, companies, etc. Our victory shows that we are on the right track and it is just the beginning.


What does winning the EUROPEANMOBILITYWEEK Award mean to the city?
Winning the EUROPEANMOBILITYWEEK award is a great success for Lilienthal, which brings European recognition of our engagement in sustainably mobility. Of course, we need to make further infrastructural improvements. Change is linked to people, and it is through engaging everyone that we can build a healthier future. With this award, politicians in Lilienthal might be convinced to include a permanent annual budget to fund mobility programmes.

We will treat the award as a "Travelling award". The award will move around the city, from one organisation to another, allowing all stakeholders the chance to display the award. We won this award thanks to the actions, ideas, and motivation of everyone in Lilienthal, and this award belongs to us all.


What advice would you give to cities that are looking to take home the EUROPEANMOBILITYWEEK Award?
Invest in a good camera and promote your work through posting short videos on social media.

Think broadly when approaching the topic of sustainable mobility. Some activities might not seem directly related at first, but through linking these to the topic, you are able to open up a discussion and exchange around it, which may result in surprising and fruitful conversations.

Invite everyone in the city to participate and suggest activities. Inspire them through successful examples, but give them enough room to be creative.

Work with non-profit organisations in the city to help communicate and disseminate your work.

As opposed to banning or discouraging particular mobility behaviour, focus the narrative and messaging on being inclusive. For example, by saying, "streets belong to everyone". When the focus is on restricting mobility behaviour, it can lead to fewer people wanting to engage in the topic. And this is the opposite of what we want, as based on our experience, including everyone is key to making change happen.

Participating in the campaign as a community, motivates everyone in the community to get involved. People want to be part of broader movement and want to engage in a meaningful and important cause.

Last but not least, have fun!

To learn more about Lilienthal's sustainable mobility work, take a look at their winning video.