Thanks to hundreds of registered MOBILITYACTIONs, the EUROPEANMOBILITYWEEK campaign has witnessed innovative initiatives by civil society organisations, businesses and schools that improve sustainable urban mobility and steer Europe towards a climate-neutral future. To reward these critical efforts, the European Commission has launched the MOBILITYACTION Award.

Schools, companies, citizen initiatives, and more, have always been an essential part of EUROPEANMOBILITYWEEK’s mission to promote sustainable urban mobility and encourage the adoption of more sustainable travel behaviours. Impactful mobility management is an effective way for institutions and organisations to influence people’s travel choices for the greater good, while providing practical solutions to enable this behavioural change.

But, what exactly is mobility management? According to the EU Urban Mobility Framework it is:

“A concept to promote sustainable transport and manage the demand for car use by changing travellers' attitudes and behaviour, in particular at the level of companies, organisations and institutions."

The newly-minted MOBILITYACTION Award seeks to highlight the importance of mobility management and planning, as well as measures and strategies which have a notable impact on sustainable mobility, such as: encouraging active transport, supporting the use of shared/public transport, enabling a shift towards more sustainable transport options, improving environmental factors/reducing emissions, creating educational campaigns, encouraging positive behavioural change, increasing safety, improving accessibility and user convenience, reclaiming green/public space and improving liveability for residents.

MOBILITYACTIONs that encompass replicable solutions hold the greatest potential for the award, as these initiatives can be widely shared and implemented.

Applications are now open and will be accepted until 31 October 2022. For more information about the award, eligibility and the application process, please visit our dedicated MOBILITYACTION Award page and consult the Call for Applications.