Participating towns and cities

Sweden Göteborg (Gothenburg) , Sweden

601.130 inhabitants
Local Campaigner
City Hall
SE-404 82 Göteborg
Göteborg (Gothenburg) already registered 14x for EUROPEANMOBILITYWEEK in: 2017 2016 2015 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002

Participation 2008

Activities within the week Activities within the week

Göteborg (Gothenburg) organises activities during EUROPEANMOBILITYWEEK 2008, taking into account the annual theme.

All week
90 000 people will through their employers be encouraged to travel to and from work without driving a car during the mobility week. The 30+ largest employers in Göteborg have taken on a challenge from the City o Göteborg, to participate in the action. Employees register their commitment on the web site Each employer can set a goal for how many colleagues will sign up, and the result is public, which will create a competative atmosphere between participation companies, and with the City of Göteborg. The employees represent close to a third of all employed in Göteborg. The action has a potential to significantly reduce emission from car transports during the campaign week, and also hopefully in the future, when more people discover alternatives to drive a car to and from work.

Permanent measures Permanent measures

Göteborg (Gothenburg) implements one or more new permanent measure(s), which contribute(s) to modal transfer from private car to environmentally sound means of transport.

New or improved bicycle facilities
Marketing of planner for cycle travelling
Public transport services
Starting new dialogue with major employers on how to improve public transport connections for the employees
Traffic calming and access control scheme
Major effort is through the campaign put into reducing car traffic in Göteborg during peak traffic hours
Mobility management
Launch of awareness-raising campaigns
Elaboration of educational materials
Provision of incentives and bonuses to employers