The campaign will start with a mass marathon from the most popular and visible point of the city-the central square "Troikata". It will pass through the major pedestrian streets "Alexandrovska" and "Bogoridi" ensuring highest visibility and voluntary citizen participation. Several intersections which are open to traffic will be closed during the marathon .The marathon will finish at the Pantheon situated in the Maritime garden. All participants will be given promotional T-shirts with the campaign's logo and will use the relaxation green zone and free wi-fi access provideded by VIVACOM.
They will have the opportunity to see a Retro bus exhibit positioned in an old graffiti designed bus showing the history of Public transport in Burgas and fill a questionnaire on PT services planned as all-week activities.An interactive city map collecting citizens' comments and visions of city zones will be later used in the process of developing a local SUMP.Promotional EMW card for PT will be available for purchase at significant discount. The PT operator-Burgasbus will also provide a free of charge "Call and get a ride" transport service for people with disabilities to the EMW activities. Bicycle procession and city tour for pedestrians and cyclists will reveal old legends and legacy of the city.Other all week event relative to the theme includes rollerblades for rent, EMW banners for slowing down traffic and reducing speed in school and kindergarten areas that will ensure higher safety to students and childrens.A demonstration show on wheels including skaters, bikers and bladers will be the closing event of the EMW. A 3rd mobility forum gathering local stakeholders around the process of developing the local SUMP will be held. Festival streets -the living city will start the night of Friday with traffic closed intersections of the pedestrian street "Bogoridi" which will then bring a lot of festival atmosphere with music performances by the brass band and street performances of the national puppet theatre. On Saturday-an exposition of electric bicycles, bike market and bike repair zones will be available to cyclists and also the opportunity for mass picnic in the Maritime garden.Followed by the demonstration show on wheels which will later grow into disco night on wheels and will close the week of events. A city bike will be award the winner of the Photoreportage competition which will bring the best pictures memorizing all week events. A video of all best photographs will be made after the EMW and will continue promoting the alternative modes of transport even after the campaign.