Detailed description (English): From Gonvarri we have decided to align Road Safety with our strategic goals and we understand that it is unacceptable any death because of road accidents. Thus, we want to minimize this figure among our personnel and relatives. We do also aim to raise awareness between our employees, influencing in the preventive and learning dimension. Likewise, we want to incorporate a positive component that helps to remember the reason to drive safely.
Detailed description (original language): Desde Gonvarri hemos decidido alinear la seguridad vial con nuestros objetivos estratégicos y entendemos que es inaceptable cualquier pérdida de vida en accidentes de tráfico. Por ello, queremos minimizar esta cifra en la sociedad y hemos decidido comenzar por nuestro entorno más cercano: nuestros empleados y sus familiares. Para sensibilizar a nuestros trabajadores hemos profundizado en la dimensión preventiva y formativa. De la misma manera, hemos incorporado un componente motivacional que ayuda a recordar por qué se debe conducir de una forma segura.
Target group(s): Our program encompasses the entire society by the development of specific actions focused to different specified targets:
- Children 8-16 years
- Youngsters 16-19 years
- Over 18 years
Objectives: Raise awareness and motivate people by positive and inspirational messages to drive safe, responsibly and in a sustainable basis.
We joined the SDG of the United Nations, specifically:
- 3.6: reducing injuries and deaths by traffic accidents
- 11.2: having safer types of transport in place.
Expected Outcomes: Over 20.000 people
Partner: Movistar, Fundación Real Madrid, RACE, AESLEME...
Spain