Detailed description (English): A week dedicated to mobility on Virtual ordination
The virtual ordination is a comprehensive medical portal for a wide audience on which our professional associates, doctors and other medical staff, write articles and answer patients questions.
Our mission is to provide verified and timely information from the world of health.
Our vision is to become a recognizable and modern health portal, which fosters a multi- and interdisciplinary approach to health.
In the Virtual Practice, we host doctors of various specializations.
Digital campaign
In EUROPEANMOBILITYWEEK, we are planning a digital campaign to communicate all the key messages of the campaign.
We start the campaign on 16.9. with a video of our permanent collaborator - Dr. Nikola and sharing a landing page with information about Mobility Week. The next day a-week-long virtual challenge begins.
We will post a challenge on Virtual Ordination social media (Facebook and Instagram) once a day.
List of challenges:
17.9. – use a public transportation to go to work
18.9. – go to a local market/public square to socialize
19.9. – make 10.000 steps
20.9. – use a bike instead of a car
21.9. – spend your lunchbreak in a park or in a walk
22.9. - no car day
Participant will share their photos, comments and hashtags.
Communication channels:
• Social Media
• Website www.virtualna-ordinacija.com
• PR – on the local web portals
Target group(s): Virtual ordination readers: both women and man, 25-65+
Objectives: Raising awareness of mobility - the link between physical and mental health, raising awareness of traffic safety. Encouraging sustainable mobility in the city.