Detailed description (English): Supplying Plants and Fresh Produce from Local Producers & Independent Retailers in cities, towns and communities. With free local delivery within 5 km of vendor location.
Detailed description (original language): Platform marketplace focuses on sustainability, inclusion & accessibility and community.
Target group(s): Key demographics include:
Plants - Female bias in most outdoor plant categories 35 - 55, 55+ and U35. Male bias for trees and hedging & cut flowers.
Indoor plants - U35 bias but also in line with the Irish population.
Fresh produce market - Female bias
Objectives: For consumers to have every opportunity of purchasing greenery and consuming fresh produce sourced locally as a way of life, while supporting local independent retailers and producers and collectively improving our environmental footprint.
To address social issues on mental wellbeing and obesity.