Detailed description (English): A couple of years ago, Design Group Italia started to invite all its employees and collaborators to use the bicycle to go to work, as an excellent alternative to driving, both for fitness effects and for environment respect in terms of reducing traffic and air pollution.
A company subscription to CIAB (Club of companies who are friends of bicycle) offered to each employees and collaborators an insurance against damages towards third parties for the use of the bicycle 24 hours a day, 7 days a week.
This initiative brought a good result in terms of people using a bike but the enthusiasm for cycling grew when our company participated to the Bike Challenge Competition 2016, a match between companies to encourage people to use a bike. We won the competition by making the third highest score for the total time spent on a bicycle by all the company participants.
One last thing: Riding a bike is not only sustainable mobility but also a nice chance to learn more about your city: streets, gardens, corners, shops and cafès!
Target group(s): Employees anc collaborators of our company
Objectives: Sustainable mobility, fitness and fun
Expected Outcomes: More people using bike in the city
Partner: Design Group Italia