Detailed description (English): CycleLabs are a combination of a highly collaborative physical places, engaging and convening a broad cross-section of society, and a centre for facilitated, system-level change. We shift the status quo through tools including human-centred design, behavioural insights, evidence-gathering, crowdsourcing, narrative storytelling, and co-creation.
In the province of Gelderland and the city of Amsterdam we’ve been prototyping these bicycle innovation labs. We’ve recently also run short pop-up CycleLabs in a number of other cities around the world. We are now fully opening up the CycleLab concept to any city that wants to stimulate their local transformation. We believe every city can benefit from a CycleLab.
For more information:
Gelderland: come by on Tuesday, Wednesday, or Thursday – Stationsplein 158C, Arnhem
Amsterdam: drop into BYCS HQ during weekday office hours
Target group(s): Governmental organisations, businesses, people
Objectives: HOW WE CREATE CHANGE
All our work is built on deep insights of how to create a cycling future. From this, we concept and support breakthrough ideas. We collaborate with others to ensure these ideas achieve maximum impact, then scale them by engaging and inspiring people around the world to act. We use this scale to draw new insights to start the process again. You can jump in at any stage of our Change Cycle. And to accelerate this change, we invest all our profits to support non-profit programs – like our Bicycle Mayor Program – that have the potential to affect millions.
Expected Outcomes: Creating impact by creating pilots and getting projects out on the streets as in a learning loop.
Partner: Gemeente Amsterdam, Vervoerregio Amsterdam, Provincie Gelderland