Detailed description (English): The Fietshelden Campaign also runs in Amsterdam as an initiative of Katelijne Boerma, Bicycle Mayor of Amsterdam, in collaboration with the City of Amsterdam, Vervoerregio Amsterdam and Verkeersplein.
Target group(s): kids, 7-11 years old.
Objectives: To encourage more children to cycle.
Expected Outcomes: A booklet with over 20 ideas to make cycling for kids better and more fun.
Partner: Province of Gelderland, Designathonworks, Smeltkroes, BYCS, Gemeente Amsterdam, Vervoerregio Amsterdam, Verkeersplein, Bicycle Mayor of Amsterdam