Detailed description (English): "Chapa tu Bici" is a digital marketing campaign, which will be used in Ticlea Peru's social networks. We seek to promote the use of bicycles, like a way of daily transportation, to do common activities, like going to work, shopping, going to the bank, etc. Our main incentive is to avoid the crowds in public transportation, due to the health emergency that we are going through because of the Covid-19. Through posts on Facebook and Instagram, we will motivate the citizens, to use the bicycle in their day to day, We will post safety tips for cyclists, recommend bicycle paths and inform about emerging bicycle path projects.
Detailed description (original language): "Chapa tu Bici" es una campaña de marketing digital, que va a ser usada en las redes sociales de Ticlea Perú. Buscamos promover el uso de la bicicleta, como medio de trasporte diario, para realizar actividades comunes, como ir al trabajo, a hacer compras, ir al banco, etc. Nuestro principal incentivo es evitar la aglomeración en el transporte público debido a la emergencia sanitaria que estamos atravesando por el Covid-19. Mediante posts en Facebook e Instagram, motivaremos a los ciudadanos, a usar la bicicleta en su día a día, posteareamos tips para ciclistas, recomendaremos ciclovias e informaremos de los proyectos de ciclovias emergentes.
Target group(s): Location: Living in Lima (Barranco, Lince, Magdalena, Pueblo Libre, Jesús María, Miraflores, San Isidro, San Miguel).
Age: 22 - 28
Interest: Traffic congestion, Electric bicycle, pollution, public transportation, Public security and Bicycles.
Objectives: - Encourage the use of the bicycle like a way of daily transportation.
- Promote the bicycle, to avoid the crowds in public transportion,
- Encourage the use of the bicycle to help to reduce greenhouse gas emissions and the transportation footprint.
Expected Outcomes: Impact: 1 k per day