Detailed description (English): Changing unfavourable transport habits as a way to improve the quality of life and improve road safety is an awareness campaign aimed at Małopolska Region, that include the following actions:
a) an awareness social media campaign
b) a radio debate organized together with Radio Kraków
c) road safety awareness workshops for teenagers (Nowa Wieś Szlachecka)
The campaign includes promoting all sustainable forms of mobility, including public transport, bicycle and pedestrian traffic.
Target group(s): All road users
Objectives: Changing unfavorable transport habits as a way to improve the quality of life and improve road safety is an awareness campaign aimed at Małopolska Region. The campaign objective is promote all sustainable forms of mobility, including public transport, bicycle and pedestrian traffic.
Partner: Małopolska Wojewódzka Rada Bezpieczeństwa Ruchu Drogowego
Radio Kraków
Instytut Rozwoju Obszarów Wiejskich
Centrum Inicjatyw na rzecz poprawy Bezpieczeństwa Ruchu Drogowego
Poland