Detailed description (English): In a safe space, just about anywhere in the country, people can ride on the Ecokart Twin, built specifically for these activities, alongside one of our pilots, in a spectacular mode. This way, while having fun, people of all ages get to learn the benefits of the electric technology, not only environmentally, but also efficiency wise. This provides practical awareness to the existence of alternatives and the need to a more sustainable mobility, as to more sustainable motor sports too.
In each activity we invite a NGO to 'sell' the EcoLaps to the public, keeping the whole profits. And frequently we also provide the experience of these funny, ecofriendly and educational rides to their members and beneficiaries.
Target group(s): Target: Public in general, of all ages, anywhere.
Beneficiaries: NGOs, fire departments, schools, etc.
Objectives: Promote and bring awareness to sustainable mobility and sustainable motor sports through fun and experimentation.
Expected Outcomes: So far nearly 3,000 rode on the Ecokart Twin and tens of thousands have been reached directly in the activities already made, as well as some hundreds of thousands more indirectly through the media coverage and our online reports. We wish to keep on and even increase the good results.
Partner: Choice (global communications agency), Eixo Norte Sul (solidarity contents and activities agency), Euroindy (go kart manufacturer), ISEL (engineering university), Verde Movimento (sustainability contents platform), OK! Teleseguros (insurance company with benefits to EVs) and local partners on each activity, like municipalities, electric vehicles dealers, etc.