Detailed description (English): Every day during EUROPEAN MOBILITY WEEK we will use our communication channels to post the following tweets and raise awareness to the costs of commuting (tweets are in German, as we have mostly German followers):
1) Heute startet die EUROPEAN MOBILITY WEEK. #TwoGo tweetet jeden Tag Zahlen und Fakten zum #Pendeln. #mobilityaction #mobilityweek (Today is the start of EUROPEAN MOBILITY WEEK. #TwoGo will tweet facts and figures about #commuting daily).
2) Der durchschnittliche Pendler in Deutschland fährt 46 km in 54 Minuten für 22 € pro Fahrzeug. #mitfahren #twogo #mobilityaction #mobilityweek (The average commuter in Germany drives 46 km in 54 minutes for 22 € per verhicle.)
3) Auf je 1.000 Einwohner kommen rund 668 Kraftfahrzeuge. #auto #stehenlassen #mitfahren #twogo #mobilityaction #mobilityweek
(For each 1000 inhabitants there are 668 motor verhicles.)
4) Jeder gefahrene Kilometer kostet den Autobesitzer durchschnittlich mehr als 40 Cent. #mitfahren # kostenteilen # twogo #mobilityaction #mobilityweek
(Every kilometer driven costs the car owner more than 40 Cents on average.)
5) Im Beruf- und Dienstverkehr sitzen durchschnittlich nur 1,1 Personen im Auto. #mitfahren #twogo #mobilityaction #mobilityweek
(On average there are only 1.1 persons per car on business trips.)
6) Eine geteilte Fahrt spart auf einer Strecke von 600 km 100 € Reisekosten. #mitfahren #twogo #mobilityaction #mobilityweek
(A shared ride can save 100 € in travel costs on a route of 600 km.)
7) Jede geteilte Fahrt spart im Durschschnitt 135 g CO2 und schont so die Umwelt. #mitfahren #twogo #mobilityaction #mobilityweek
(Every shared ride saves 135 g in carbon emissions on average and thus protects the environment.)
We will encourage our licensed customers and followers to share this information. By that, we want to encourage more people to participate in ride-sharing options. TwoGo is just one option to organize carpools, and it is free to use for private individuals.
Target group(s): Firsthand: our followers, people interested in ride-sharing solutions
Secondhand: we encourage our customers to share the information among their employees and followers
Objectives: We aim to raise awareness to the benefits of carpooling and motivate more people to join the carpooling community in Germany. Many Germans are still hesitant to participate in a carpooling service. But if they get to know it in a safe environment, e.g. among their colleagues on their daily commute to work, they might be willing to give it a try.