Detailed description (English): Triobike challenges people in Copenhagen to leave their inconvenient car at home during EUROPEAN MOBILITY WEEK, and try the triobike Mono instead. FOR FREE! Because we just want everyone to understand: life is better if you bike.
Participants have to indicate how much time they spend in the car everyday, and why they should be selected as the winner of the contest (e.g. "I have two kids who would love to go to school by bike").
The contest opens on Wednesday 6th September and closes on Wednesday 13th September.
The winner of the contest will be given a Mono to ride for free from Monday 18th September until Monday 25th September. The pick up will be at our flagship store in Copenhagen. No car is allowed during the challenge.
We are going to document the process and show it on our Facebook page and Instagram, so we can show to people the benefits of riding a bike.
Target group(s): Copenhagen citizens
Objectives: Promote a more sustainable way of commuting
Convince more people on the benefits of riding bikes
Expected Outcomes: One winner of the contest
Coverage on all Social Media
Possibility on proposing this contest every year