Detailed description (English): The Horsens city bikes are provided by the municipality free of charge to the visitors in the area. They can ask to lend the bike when showing an ID and registering in any of the spots that have this shared bikes available.
Many students have friends or relatives visiting them throughout the year. It will help them to know that they can use the bikes to enjoy the city and surrounding sites of interest.
There will be a map with the locations where they can go and grab a bike, as well the website and app (VisitHorsens) will be promoted.
Target group(s): Students that are newly arrived to the city
Objectives: - Promote the use of sustainable transport
- Raise awareness of the benefits of having a free bike-sharing system in the city
Expected Outcomes: - Engage more users for the city bikes
Denmark