Detailed description (English): This virtual event is aimed at families and occasional cyclists to challenge themselves to complete an accumulated distance of 50k during European Mobility Week & Bike Week, which this year run together between September 16th & 27th.
Participants register for free online at Eventbrite.ie & complete their 50kms during these dates. Once completed, registered participants send proof of their accumulated 50kms to us & we will reward them with a bespoke medal. There is also a photograph competition where participants can also win a €100 voucher
Target group(s): Families and occasional cyclists
Objectives: To encourage families and occasional cyclists to cycle more, especially short distances rather than taking the car. By accumulating 50kms over the duration we hope this will encourage participants to cycle to work, school, their local shop, sports training etc
Expected Outcomes: That people will use their bicycles more to take short trips, thus reducing carbon emissions and creating a healthier, sustainable lifestyle
Ireland