Detailed description (English): Supporting the idea of the Latvia`s most popular band "Brainstorm" about the first environmentally friendly concerttour in Latvia, we invited the concert visitors to go to concerts in Jelgava and Riga by foot or bicycle, and not to print paper tickets but to show them on their smartphones. During mentioned concerts, we offered to all the bikers a chance to leave bicycles in a guarded and insured bicycle parking place for free. During the concert in Riga, which was attended by 60 000 visitors, a record number of people was reached in our bicycle parking place - 2000 bicycles were placed here. The bicycle parking place worked on the wardrobe principle - when placing a bike, the owner got a cuff with a number, while the bike was placed in a bike rack, in a fenced and guarded parking area.
Detailed description (original language): Atbalstot grupas "Prāta Vētra" ideju par Latvijā pirmo videi draudzīgāko koncerttūri, aicinājām koncerttūres apmeklētājus uz koncertiem Jelgavā un Rīgā doties kājām vai ar velosipēdu, kā arī nedrukāt ieejas biļetes papīra formātā, bet gan uzrādīt tās savos viedtālruņos. Minēto koncertu laikā, visiem apmeklētājiem piedāvājām iespēju atstāt velosipēdus apsargātā un apdrošinātā velonovietnē, bez maksas. Rīgas koncerttūres laikā, kuru apmeklēja 60 000 skatītāju, tika sasniegts rekordliels interesentu skaits un savā velonovietnē uzņēmām 2000 velosipēdus. Kopumā šo koncertu apmeklēja 60 000 skatītāju. Velonovietne darbojas pēc garderobes principa - nododot velosipēdu, tā īpašnieks saņēma aproci ar numuru, savukārt velosipēds tika novietots velo statīvā, nožogotā un apsargātā teritorijā.
Target group(s): All ages and genders
Objectives: in In terms of sustainable development, ERGO is working on environmental issues to improve daily lives. Using bicycle instead of car is a simply sing that every of us can do to take a step towards a greener everyday life. With our bicycle parking places we wanted to encourage people to use bicycles more often, even if they are going to some kind of events, and be sure that their bicycles are handled in a safe hands.
Expected Outcomes: To increase the number of people who come to the concerts by bicycles.
Partner: Sound recording company "Prāta Vētra" Ltd.