Detailed description (English): Fourth Bike to shop week will be held in the mobility week from 16. - 22. september. As the campaign
name says, we would like to motivate people in the city to shop by bike. The idea of the whole
project „Na bicykli do obchodu“ (on the bike to the shop) is to teach people to do their shoppings on
their bikes and of course in every weather.
Maybe some people never used their bikes to visit a shop, maybe they have fear from thiefs
or maybe they just never had any reason to do it. And our project is there to solve all these
problems, because shopping by bike is easy, healthy and cheap. We will tell to the people the benefits of shopping by bike.
We will motivate them by creating a special campaign in cooperation with shops and markets.
Target group(s): People of each age who are visiting the shop on their bikes.
Objectives: To motivate the people to use their bikes instead of cars for basic daily shoppings, for visiting a coffee shop or any market.
Expected Outcomes: Less cars in the streets, more happy people, new inspirations for the people.
Partner: Bercajgel, city of Trnava, Cyklocentrum plus bike shop