Detailed description (English): Uber will participate in this year’s EUROPEAN MOBILITY WEEK challenging people (reporters, politicians, influencers and/or general public) to hand over their car keys and to leave their personal car at home for one week. Participants will travel around with just mobility apps and public transportation. Uber partners with public transport providers and other mobility apps all across Europe to support participants with getting from A to B in their cities.
Target group(s): Uber will challenge local reporters, politicians, influencers and (in a limited amount of countries) the public to leave their cars at home.
Objectives: The goal of the DitchYourKeys challenge is to challenge people to test new app based mobility solutions in addition to public transit as an alternative to using a private vehicle.
Expected Outcomes: Local reporters, influencers and the general public testing new mobility solutions in addition to public transit to foster the debate on private car ownership across Europe.