Detailed description (English): In 2018, FTTUB used the EUROPEAN MOBILITY WEEK to kick-start the "Our Public Transport" campaign in 4 new cities: Varna, Burgas, Pleven and Rousse, while keeping the momentum in Sofia as well. We drew inspiration from the theme of the EUROPEAN MOBILITY WEEK 2018: multimodality, and its motto: “Mix & move”.
In the capital, Sofia, we chose locations that are key transport hubs: the central railway station (bringing together railways; inter-city and international bus lines; urban bus and tram transport; metro; bike and pedestrian lanes); as well as the airport where metro, bus, shuttle buses between terminals and taxis all lead passengers to and from the air gateway of Sofia to the world.
On 18 September, we brought members from all the key urban transport companies together with their colleagues from the Central Railway Station and showed everybody’s role in providing a good mobility mix for the city and its passengers.
On 21 September, once again, leaders and activists in the bus, metro, tram and urban mobility companies joined their colleagues from Sofia Airport and the Air Traffic Management. The director of one of Sofia Bus Company’s depots explained the importance of public transport in modern cities form an employers’ point of view, giving his full support to the OPT campaign.
Between 20 and 22 September, posters and materials of the campaign were distributed and installed within the buses in Sofia, Varna, Burgas and Rousse; the trolley buses in Pleven and the tram cars in Sofia, directed towards passengers, explaining the benefits of using, keeping and caring for the public transport of our cities. We also sent open invitation from our Facebook page to the wider audience, to share with us their photos and short video stories on how various modes of public transport help them ‘mix & move’ during their daily – or more unusual routes; and how urban transport helps them get to work, visit friends; bring children to kindergarten or school; get back home; and what can they do while riding on their transport: work or socialize from their phones; read books, listen to music or watch short movies; relax; maybe even meet new friends.
We also communicated on how public transport helps us work for achieving some key UN sustainable development goals, like goal 8: Decent work and economic growth; goal 11: Sustainable cities and communities; and goal 16: Peace, justice, strong institutions.
Target group(s): citizens of Sofia