Detailed description (English): We wanted to have a FLEX car stationed for several reasons :
#1- we could : we had outside parking and a charger that we could dedicate to that car. Right next to the main entrance, visible to all.
#2- we liked the idea very much to use public transportation to come to work and have a solution for meetings in town, lunch appointments, unpredictable situations requiring an immediate trip ... but we are 15 minutes walk away from the train station (which is not far at all but always seems far to just pick up a green mobility solution) so to cut the "last mile" we wanted to have the car on-site : no excuse not to consider it an option
#3- If you try out the BMW i3 with the rental FLEX, you might realize that electric cars can be fun and dynamic to drive, that it is quite roomy etc... in short, it can help overcome the preconceived ideas that electric cars are no fun and small.
#4- we wanted to offer the option, encourage tenants to think different... to cooperate and join in our efforts to reach the COP goals
#5- Some people do not use public transportation because of convenience, because "what if something happens?" ... the FLEX car provides a solution for the what-ifs situation that we all fear but thankfully hardly ever happen. Is it worth taking a personal car for unprobable what-ifs? maybe not if you have a solution ... that is how we would like our tenants to think.
Target group(s): Our tenants for our 12.500 m² office space
Objectives: Increase awareness for electric mobility & encourage people to see public transportation as an option
Expected Outcomes: More and more people renting the FLEX car over the years
Partner: CFL // FLEX