Young people are an essential part of building a sustainable future. That's why the European Commission declared 2022 the European Year of Youth to shine a spotlight on youth's key role in creating a better future. It's time to move toward a promising post-pandemic society with the voices of the next generation at the forefront.
The tools, techniques and language used to communicate with people between the ages of 13 - 30 changes significantly depending on the target audience’s age (e.g. teenagers vs. young adults). During the EUROPEANMOBILITYWEEK annual workshops, an interactive training session provided attendees with an overview of some of the most effective communications platforms, tools and tricks not just for communicating to youth, but for communicating with them.
We've summarised some of the most important dos & dont's for social media communication with youth - i.e. one of the most powerful ways to connect with young people in real time - and included the session presentation for you, below!
Learn how you can participate - on social media, at events, as a young person looking to travel, and more - from the European Commission's DG Education, Youth, Sport and Culture presentation delivered during the EUROPEANMOBILITYWEEK annual workshops here:
Teenagers, young adults and school children are an important part of EUROPEANMOBILITYWEEK's campaign to promote sustainable urban mobility and encourage behavioural choices that favour active mobility - such as walking or cycling - and clean, intelligent transport solutions. They offer innovative ideas and experiences regarding transport and, for young adults in particular, transport is an essential part of their daily lives.
As local organisers and administrations, it is key to listen and engage with youth in order to improve sustainable urban mobility options.
For tips on how to better engage young people in planning and campaign activities, check out recommendations from our last workshop that brought together young adults (16 -24) and city staff.
5 ways cities can better engage young people in urban mobility planning and campaigns
We know that there is a lot to understand about the EUROPEANMOBILITYWEEK landscape, but if you're a young person looking to get more involved in the campaign and your local community, then here are some tips to help you get started:
