Contact & Activities

Participating city

Tyne & Wear
1.076.000 inhabitants

Local contact

Smarter Choices
Sarah Kelly
Nexus House, St James' Boulevard,
NE1 4AX Newcastle-upon-Tyne
++44 1912033438

Participation 2010

The participant is committed to:

Organising a week of activities, taking into account the focal theme.
Actions relative to the theme:
Throughout EMW 2010 we will be promoting the idea of active travel across Tyne and Wear. This will follow on from our current summer campaign in the region which is focusing on the promotion of active travel such as walking and cycling. during EMW we plan to have a roadshow travelling around the region which will feature activities such as led walks, bike rides around the city, as well as various agencies who focus on the promotion of active travel such as Sustrans and living Streets.
Carrying out a Car-Free Day event by closing one or more streets to traffic, and opening it to pedestrians, cyclists and public transport. This should preferably happen on 22 September to mark your town or city as part of World Car-Free Day.
Zone opened to residents on Car-Free Day:
We plan to have a street party outside of a school in the region. This will result in the road being closed throughout the school day, we are doing this in conjuction with another campaign in the region, Be Air Aware. They already work with nominated flagship schools in the region and will be assiting with the coordination of the event.
Implementing one or more new permanent measure(s), which contribute(s) to modal transfer from private car to environmentally sound means of transport.
Permanent measures implemented this year:
New or improved bicycle facilities
  • Improvement of bicycle network (creation of new lanes, extension, renovation, signposting etc)
New forms of vehicle use and ownership
  • Launch of online car-pooling and car-sharing schemes
  • Responsible car-use (eco-driving etc)
Mobility management
  • Adoption of workplace travel plans
  • Launch of awareness-raising campaigns
  • Elaboration of educational materials