Participating towns and cities

ItalyParma, Italy

Website:
www.comune.parma.it
Population:
191.734 inhabitants
Department:
Settore Ambiente e Mobilità
Contact:
Dina Ravaglia
largo Torello De' Strada 11/A, 43121 Parma
(++39) 0521 - 031850

Participation 2012

Activities within the week Activities within the week

Parma organises activities during EUROPEANMOBILITYWEEK 2012, taking into account the annual theme.

All week
In order to invite the citizens to come into town without their car, we have organized actions like road closure, festival, special promotions to the sustainable mobility services and other events. On sunday 16 September was held a bicycle ride, organized by FIAB, in the central area of the town and a sweet present was given to all participants. During the week was delivered to the citizen the “Decalogue of the cyclist” containing the main rules to avoid traffic conflicts with cars and pedestrians. There will also be conferences regarding road safety and the importance to use the bike. Infomobility promotes the use of bike sharing with special discount for the new subscribers and also a special discount of 50% for the persons who decide to subscribe at car sharing service.

Permanent measures Permanent measures

Parma implements one or more new permanent measure(s), which contribute(s) to modal transfer from private car to environmentally sound means of transport.

New or improved bicycle facilities
Improvement of bicycle network (creation of new lanes, extension, renovation, signposting etc)
N. 15 bicycles will be given to the Youth Hostel of Parma,
Traffic calming and access control scheme
Speed reduction programmes in zones near schools
New traffic regulations: traffic circulation and parking
Mobility management
Adoption of workplace travel plans
Adoption of school travel plans
Development of travel plans / mobility plans in consultation with local stakeholders
Permanent access restriction to city centres
Organisation of regular fora or surveys on public opinions and ideas
Further info
Two campaigns towards students and employees of the University of Parma. A targeted campaign addressed to the students (30.000 students) and a campaign to increase the number of employees who go to work (1,000 teachers and 1,000 employees) started in June 2012 and will last until September 2012. We created a young catchline to improve the image of the bicycle with testimonials belonging to the University world. We affixed posters and we distributed cards at the University in all districts, libraries, car parkings and canteens for a total of over 10,000 pieces.

-A communication campaign aimed at all road users through the distribution of the “Decalogue of the cyclist” containing the main rules to avoid traffic conflicts with cars and pedestrians (5.000 pieces).

-Launch of the new facebook and twitter pages “gente che pedala” (www.facebook.com/gentechedpedala - @gentechepedala) where cyclists can find news, meetings and contests about the world of cycling.

-"Bici antismog": the target were the students of primary school (aged 6-10) for a total of 250 children. In the contest named “Bici antismog”, developed in cooperation with FIAB, each child received a card which the teachers affix a sticker on every time he goes to school by bike. Special prizes were given to the best pupils and the best classes.


-“Changes in life”: our targets were new tenants and new University students. For the former, in the Annual Meeting of Realtors (March 2012), attended by 70 real estate agencies of Parma, we distributed about the cycling network and the bike-sharing service (2.000 “welcome pack”). Real estate agencies will give a package to each new tenants in Parma. During the “Open Day of University” (April 2012) we gave the new students a “welcome pack” (1.000 pieces) with information about the cycle network and the bike-sharing service. In addition, we provided suggestions on sustainable mobility to the authors of the guidebook called “Parma in Tasca”, which annually informs students with all the information regarding the city. This guidebook is distributed to all students (20.000 pices) for free.

-"Mobility Coaching": ten lessons of mobility coaching aimed at the employees of Municipality of Parma and ten lessons aimed at the employees of University of Parma.

Car-free day Car-free day

Parma carries out a Car-Free Day 2012 and closes off one or more streets to traffic, and opens it to pedestrians, cyclists and public transport.

Zone opened to residents on Car-Free Day:
All the central area of the town is a restricted zone to the traffic. The access is limited only to the residents and the authorized dealers all days from 7:30 until 20:30. This area is controlled by the electronic control system and by the municipal police. There are also the "zone 30" that limit the speed of traffic and environmental islands, off-limits to traffic, in which they may pass only emergency vehicles and