Detailed description (English): MERLIN Properties has carried out a significant initiative in honor of World Car-Free Day, highlighting its commitment to sustainable mobility. They organized an exclusive draw where they gave away three vouchers worth €50 each, aimed at promoting the use of environmentally friendly transportation as an alternative to private vehicles.
This action represents a significant step towards promoting more eco-friendly and sustainable mobility habits, encouraging people to consider transportation options that are more environmentally friendly. The voucher draw provides an additional incentive for participants to actively engage in adopting more responsible transportation practices in their daily lives.
Furthermore, this was done in collaboration with Imbric, a company with which MERLIN Properties creates synergies aimed at avoiding the use of private cars and their harmful impact on the environment.
The contest was active on the My Merlin Hub app from September 16th to September 22nd, with participants able to sign up with just one click, resulting in a total of 112 entries from the Merlin Hub community.
The winners will be able to enjoy €50 to use on VTCs, parking meters, private parking lots, electric vehicle chargers, EMT bus lines, and electric scooter parking.
Detailed description (original language): MERLIN Properties ha llevado a cabo una iniciativa significativa en honor al Día Mundial Sin Coches, destacando su compromiso con la movilidad sostenible. Se ha organizado un sorteo exclusivo donde ha regalado tres bonos de 50 € cada uno, destinados a fomentar el uso de medios de transporte respetuosos con el medio ambiente como alternativa al vehículo privado.
Esta acción representa un paso importante hacia la promoción de hábitos de movilidad más ecológicos y sostenibles, alentando a las personas a considerar opciones de transporte más amigables con el entorno. El sorteo de los bonos proporciona un estímulo adicional para que los participantes se involucren activamente en la adopción de prácticas de transporte más responsables en su día a día.
Además, todo ello en colaboración con Imbric, empresa con la que MERLIN Properties genera sinergias encaminadas a evitar el uso del coche privado y su acción nociva para el medio.
El concurso estuvo activo en la app My Merlin Hub, desde el 16 de septiembre hasta el 22 de septiembre, pudiendo apuntarse de forma muy sencilla en un solo clic, llegando a contabilizar 112 participaciones de la comunidad Merlin Hub.
Los ganadores podrán disfrutar de 50 € para utilizar en VTC, pago de parquímetro, parkings privados, cargadores para vehículo eléctrico, autobuses de líneas de EMT y parkings para patinetes eléctricos.
Target group(s): The target audience is the workers of the tenant companies who will have access to the Merlin Hub platform.
Objectives: Merlin Properties, aware of the serious problems of urban mobility in terms of pollution, congestion and resource consumption, wishes to improve, among other issues, mobility to its offices in the North of Madrid, offering workers and companies located there alternatives to transport. Merlin is committed to collaborative mobility as a concept, being the great catalyst the use of new technologies and energy and environmental saving policies.
Partner: MERLIN Properties / Merlin Hub
Spain