Detailed description (English): Presentation to the media of the SEM_2023 programming.
Between an artistic intervention of the Asalto urban art festival, through which different illustrators intervene at various stops of the city's tram.
Presentation together with the Zaragoza City Council, the Government of Aragon and the Zaragoza Tram Foundation.
The dissemination campaign includes a campaign on social networks, press releases after the events with statements from public administrations, attention to the media and photographs of all events.
Target group(s): Press, citizens
Objectives: Publicize the activities of European Mobility Week, invite citizens to participate and thank the collaboration of all the entities involved: universities, foundations, companies, town councils and professionals.
Partner: Transport Consortium of the Zaragoza area, Press, Zaragoza City Council, the Government of Aragon, the Zaragoza Tram Foundation, urban artist
Spain