Detailed description (English): If cars are a problem to our cities and our planet, why do we still consider them a basic necessity? What would a city without cars be like?
The documentary Bikes vs Cars talks about how the growth of car usage at the expense of other transportation alternatives, either public or private, are pushing us towards a future that is not favourable at all for humanity. Cities are made with cars in mind, instead of humans.
The first activity is an invitation to analyse the arguments in order to get their own conclusions. The second one asks you to play the opposing role and find favourable arguments through publicity dynamics.
Detailed description (original language): Si els cotxes són un problema per a les nostres ciutats i el nostre planeta, per què seguim considerant-lo un element de primera necessitat? Com seria una ciutat sense cotxes?
El documental Bikes vs Cars defensa l’argument que l’increment del parc automobilístic en detriment d’altres alternatives de transport, siguin públiques o privades, estan portant-nos a un futur gens favorable per a la humanitat. Les ciutats es configuren al voltant dels cotxes, pel damunt de les persones.
La primera activitat que es proposa convida a l’anàlisi dels arguments per tal de treure conclusions pròpies. La segona, en canvi, suggereix agafar el rol contrari per trobar arguments favorables mitjançant dinàmiques publicitàries.
Target group(s): Teenagers (14-18)
Objectives: Analyse arguments, both for and against, about the increase in the number of cars in the world, in order to draw conclusions.
To think about the impact of the cities’ current situation through an environmental lens.
To reinforce creativity and teamwork in the conceptualization of an advertising spot.
Spain