Detailed description (English): During European Mobility Week, our initiative “The City is Yours on Two Wheels” aims to inspire citizens to rediscover cycling as a convenient, healthy, and fun way to get around the city. The campaign encourages citizens to explore cycling not only as a sustainable form of mobility, but also as a powerful tool for improving physical fitness and mental well-being. The initiative invites people of all ages to experience the joy of cycling, discover its benefits for body and mind, and adopt it as part of their daily routines.
Like many other towns in Bulgaria, Sevlievo faces challenges such as car dependency, limited use of bicycles, and low awareness of the benefits of active mobility. Cycling is not only an eco-friendly mode of transport but also an effective tool for improving physical health, reducing stress, and enhancing mental well-being. By encouraging people to ride bicycles, we can contribute to cleaner air, healthier citizens, and stronger communities.
Target group(s): There's no specific target group. The initiative invites people of all ages to experience the joy of cycling, discover its benefits for body and mind, and adopt it as part of their daily routines.
Bulgaria