Detailed description (English): Traffic Snake Game (TSG) is a campaign designed for schools with primary school children, developed to encourage walking & cycling -children, parents and teachers being the main target group.
During the 2021 European Mobility Week, 18 Romanian cities engaged 59 schools and over 11.700 children into playing the Traffic Snake Game.
Traffic Snake Game Romania runs under the name of "OSCAR, ȘARPELE HOINAR" and starts during EMW. With this two-week campaign, OER – The Romanian Network of Energy Cities aims to break down negative perceptions, such as the concern about road safety, and promote sustainable modes as fun and healthy for both parents and children.
Aiud, Alba Iulia, Bistrița, Brașov, Buzău, Călărași, Deva, Făgăraș, Gheorgheni, Mizil, Moinești, Odorheiu Secuiesc, Piatra Neamț, Râmnicu Vâlcea, Satu Mare, Sibiu, Simeria, Târgu Mureș and Zalău are the Romanian municipalities that coordinate the 9th TSG edition at local level, involving primary schools into playing the game. Besides the game, every participating school is encouraged to organize other activities concerning traffic and mobility, environmental and health issues.
Target group(s): The TSG campaign is designed for primary schools. The game is easy and efficient. For 2 weeks, children put dots on a banner every time they walk, cycle, use public transport or carpool to school. Each school sets a target at the beginning of the campaign based on a pre-measurement. The goal is to fill the TSG banner with dots by the end of the 2 weeks. Daily, a hands-up survey is carried out to monitor the school progress. By reaching key points on the banner, children receive rewards (e.g. no homework for the day, extra 15 min. playtime). When children reach the end of the banner, they receive a bigger reward (e.g. a walking/ cycling tour, a museum visit). 3 weeks after the campaign, a new survey is conducted to determine long term behaviour changes.
Objectives: TSG aims to promote sustainable mobility towards children, parents and teachers, to improve the safety and quality of life in the school area, to encourage long term sustainable travel behaviour.
By walking & cycling, children become aware of their surroundings and develop road safety skills. They also improve their ability to anticipate other traffic participants. Furthermore, walking & cycling contribute to the recommended amount of daily exercise that children need, reducing congestion and parking pressure within the school environment.
Every school can register for the TSG campaign and play the game yearly. Schools order the campaign set, play the game, monitor the progress and upload the results to the TSG website.
Partner: 1. Aiud Municipality
2. Alba Iulia Municipality
3. Bistrița Municipality
4. Brașov Municipality & ABMEE Local Energy Agency
5. Buzău Municipality
6. Călărași Municipality
7. Deva Municipality
8. Făgăraș Municipality
9. Gheorgheni Municipality
10. Mizil Municipality
11. Moinești Municipality
12. Odorheiu Secuiesc Municipality
13. Piatra Neamț Municipality
14. Râmnicu Vâlcea Municipality
15. Satu Mare Municipality
16. Sibiu Municipality
17. Simeria Municipality
18. Târgu Mureș Municipality
19. Zalău Municipality
Romania