Detailed description (English): As children prepare for a new year at school, the FIA Region I launches its annual road safety campaign reminding drivers to stay attentive around school zones.
Children do not have the same cognitive abilities as adults, they cannot perceive the speed of a car realistically and can be easily distracted by their surroundings. This year’s campaign is a reminder to drivers that anything can happen in school zones, and that they should remain vigilant at all times.
The FIA Region I road safety campaigns focus on a different topic each year, but the key message remains the same: Drive with Care. To achieve Vision Zero, the concept of mutual respect, responsibility and care in road traffic environments have been the cornerstone of the campaigns.
Detailed description (original language): As children prepare for a new year at school, the FIA Region I launches its annual road safety campaign reminding drivers to stay attentive around school zones.
Children do not have the same cognitive abilities as adults, they cannot perceive the speed of a car realistically and can be easily distracted by their surroundings. This year’s campaign is a reminder to drivers that anything can happen in school zones, and that they should remain vigilant at all times.
The FIA Region I road safety campaigns focus on a different topic each year, but the key message remains the same: Drive with Care. To achieve Vision Zero, the concept of mutual respect, responsibility and care in road traffic environments have been the cornerstone of the campaigns.
The road safety campaign on child safety in school zones has been translated into 27 languages and will run in 27 countries across Europe, the Middle East and Africa.
The campaign is supported by the FIA Safe and Sustainable Mobility Grants Programme and will run until September 2025.
Target group(s): Children, drivers
Objectives: Reduce road accidents in school zones
Partner: Member Clubs of the Federation Internationale de l'Automobile (Region I)
International