Detailed description (English): “Walk for your city!” – European Steps Challenge
This year, for the first time, European Mobility Week features the European Steps Challenge – a unique initiative inviting citizens across Europe to walk more for their well-being and for their cities. Organized by EIT Urban Mobility in collaboration with Walk15, the challenge encourages cities to mobilize residents, organizations, and communities to join a month-long step-counting competition using the free Walk15 mobile app.
From 16 August to 22 September 2025, participants will walk and contribute their steps to their city’s total. The most active cities will be recognized at the end of European Mobility Week. Registration is already open, and participation is simple – just download the Walk15 app, join the European Mobility Week Steps Challenge, and select your city.
To support city engagement, ready-made communication materials, visuals, and QR codes are provided. The initiative promotes sustainable mobility, community spirit, and healthier lifestyles. Everyone is welcome to walk for their city – making steps matter for a more active and environmentally friendly Europe.
Download Walk15 app: https://onelink.to/walk15app
Join here: https://walk15.app/challenge/38278
Download the city package HERE: https://www.dropbox.com/scl/fo/u4e333dr021kmacbyq7fb/APn_0aPsFevFOoIerwQDyvc?rlkey=24g3ykgqbziefymceqcr3jsqr&st=iokzisg4&dl=0
Detailed description (original language): Empower your city through steps – join the European Steps Challenge
European cities are facing growing challenges related to urban health, mobility, and sustainability. The European Steps Challenge, part of European Mobility Week 2025, offers a simple yet powerful tool for cities to inspire healthier, more active, and more connected communities.
Organized by EIT Urban Mobility together with Walk15, the initiative invites cities to engage residents in a month-long walking challenge (16 August – 22 September), using the Walk15 app. By joining, municipalities promote active mobility in a fun, measurable way that reaches individuals of all ages and backgrounds.
Through collective step-counting, each city competes to become one of Europe’s most active. It’s not just about steps – it’s about encouraging behavioral change, increasing physical activity, reducing car dependency, and building civic pride. With support materials provided (visuals, templates, QR codes), cities can easily launch local campaigns and mobilize communities.
This is more than a challenge – it’s an invitation to walk together for a healthier, greener future. Make your city stand out. Walk for your city!
Target group(s): Main target groups:
- General public (citizens of all ages)
- Families and individuals
- Schools and students
- Municipal employees and public sector workers
- Local businesses and organizations
- Sports and health communities
Beneficiaries:
- Citizens who improve their physical and mental well-being through daily walking
- Cities that increase community engagement in sustainable mobility
- Local governments that strengthen their environmental and health strategies
- The environment, through reduced reliance on motorized transport and increased awareness of active travel benefits
Objectives: Objectives:
- Promote walking as a sustainable and inclusive mode of daily mobility.
- Engage citizens in healthier, more active lifestyles through a fun and digital initiative.
- Encourage cities to reduce car dependency and raise awareness of active transport.
- Strengthen community spirit and civic pride through collective participation.
- Support municipalities in achieving mobility and climate goals using measurable, data-driven results.
Partner: EIT Urban Mobility – an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility is a European knowledge and innovation community working to accelerate solutions for sustainable urban mobility.
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