Detailed description (English): The "Défi Mobilité en Pays de la Loire" is a challenge that takes place every year since 2019 and that aims to change the citizen's behavior around their daily work and school trips.
During one week, the participants try their best to change their mobility with their team, especially the use of their car, and test other ways to go to school or to work : by bike or foot, by taking the train or public transportation, by carpooling or by staying at home.... everything is possible. The team that has the most participants among their total headcount is the winner !
Detailed description (original language): Le Défi Mobilité vise à promouvoir les modes de déplacement écomobile tels que la marche,
le vélo, les transports en commun, le covoiturage … auprès des actifs et des scolaires pour
leurs trajets domicile-travail/étude.
L’objectif est d’encourager les changements de comportement, en valorisant les bonnes
pratiques qu’elles soient le fait des salariés eux-mêmes ou des établissements qui facilitent
l’usage de modes écomobiles pour leurs salarié
Target group(s): working-age adults, pupils and students in the Pays de la Loire region.
Objectives: To change our mobility behaviours and lower our carbon emissions.
Partner: Ademe (state agency), Pays de la Loire Region (local governement).
France