Detailed description (English): SnailStep is a human-centred tech solution designed to promote active mobility, urban health, and local economic revitalisation. Through a gamified mobile app, walking becomes meaningful: users earn rewards redeemable at local businesses, fostering healthier lifestyles, sustainability, and alignment with the UN Sustainable Development Goals.
Our impact goes beyond digital. SnailStep includes StepLabs, urban labs where we collaborate with municipalities and local actors to study the use of public spaces such as parks, plazas, and sports areas. These labs identify walkability barriers, generate real behaviour data, and support evidence-based, participatory policymaking.
The app offers route tracking, personalised motivation, and behavioural insights to help users form lasting active habits. The anonymised data helps cities enhance urban planning, validate the social value of public space, and build more livable, inclusive, and connected environments.
At SnailStep, we are a tech company with a soul. We aim to bridge innovation and social transformation. We believe walking is a civic act that improves wellbeing, strengthens communities, and reshapes the urban fabric—step by step.
Detailed description (original language): SnailStep es una solución tecnológica centrada en las personas, diseñada para promover la movilidad activa, la salud urbana y la reactivación económica local. A través de una app gamificada, caminar cobra sentido: los usuarios obtienen recompensas canjeables en comercios de proximidad, fomentando estilos de vida más saludables, sostenibles y alineados con los Objetivos de Desarrollo Sostenible.
Nuestro impacto va más allá de lo digital. SnailStep integra los StepLabs, laboratorios urbanos donde colaboramos con ayuntamientos y actores locales para analizar el uso de espacios públicos como parques, plazas o zonas deportivas. Estos espacios permiten identificar barreras a la caminabilidad, generar datos reales de comportamiento y fomentar políticas públicas participativas basadas en la evidencia.
La app ofrece seguimiento de rutas, motivación personalizada y análisis de hábitos para ayudar a construir rutinas activas y sostenibles. Los datos anonimizados permiten mejorar la planificación urbana, validar el valor social del espacio público y construir entornos más habitables, inclusivos y conectados.
En SnailStep somos una tecnológica con alma. Queremos tender puentes entre innovación y transformación social. Creemos que caminar es un acto cívico que mejora el bienestar, fortalece las comunidades y transforma el territorio paso a paso.
Target group(s): 1. Urban citizens of all ages, especially those with sedentary lifestyles
2. Local businesses and shops, benefiting from increased foot traffic
3. Municipalities and urban planners, using data for better decision-making
4. Public health institutions, promoting walking as a preventive measure
5. Community organisations, involved in StepLabs and local engagement
6. Students and older adults, key groups for promoting inclusive mobility
7. People at risk of social isolation, through reconnecting with their environment
Objectives: 1. Promote daily active mobility, by encouraging walking as an accessible, healthy, and habitual practice.
2. Improve public health, by helping reduce sedentary lifestyles, especially among at-risk populations.
3. Support local economic revitalization, by strengthening small businesses through a step-based reward system.
4. Collect and analyze real pedestrian mobility data, to enable evidence-based urban decision-making.
5. Verify and activate the social use of public spaces, including parks, plazas, and sports areas, by integrating them into daily routines.
6. Enhance inclusive, people-centered urban planning, by providing municipalities with digital tools and participatory methods like StepLabs.
7. Strengthen community ties, through citizen participation in the co-creation of more walkable and healthier cities.
8. Contribute to the Sustainable Development Goals, particularly Good Health and Well-being (SDG 3), Sustainable Cities and Communities (SDG 11), and Climate Action (SDG 13) .
9. Bridge technological innovation and social impact, showing that digital solutions can serve collective wellbeing
Partner: A. SnailStep S.L. – Private limited company (Spain), developer of the platform and lead partner responsible for the strategic design, deployment, and evaluation of the MobilityAction.
B. Municipal governments committed to advancing active mobility, urban health, and inclusive planning — SnailStep partners with cities that want to build more walkable, people-centred environments.
C. Public and private sector stakeholders — The initiative promotes strong cross-sector collaboration, engaging both public institutions and private actors in creating sustainable and socially impactful urban models.
D. Chambers of Commerce and local business networks — Enabling the participation of small businesses in the step-reward ecosystem and revitalising local commerce.
E. Public health services and urban wellbeing programs — Contributing to shared goals around preventive health and active lifestyles.
F. Community organisations and grassroots initiatives — Involved through StepLabs in co-designing mobility interventions and activating public space.
G. EU Climate Pact Ambassadors and sustainability leaders — Supporting the alignment with climate action through walking and behavioral change.
International