Detailed description (English): This year, to kick off Mobility Week 2025, Cycling Industries Europe and the Confederation of the European Bicycle Industry will publish a new White Paper on bike leasing. The White Paper highlights the economic, social, and environmental benefits of bike leasing and aims to showcase how bike leasing presents a powerful opportunity to accelerate the EU’s transition to zero-emission mobility, while boosting competitiveness, growth, and jobs.
The launch of the paper will be complemented by a dedicated LinkedIn campaign on Cycling Industries Europe's page to call attention to the potential of bike leasing's contribution to employee health and productivity.
Target group(s): EU, local, regional and national policy makers, fiscal and tax experts, NGOs and other civil society organisations, HR, sustainability, and fleet managers, employees and citizens
Objectives: The objective of the launch of the White Paper is to highlight the economic, social, and environmental benefits of bike leasing, raise awareness among policymakers and businesses on the potential bike leasing holds for them. The campaign also aims to highlight the importance of implementing national bike leasing frameworks through the examples of Germany and Belgium, and the importance of implementing bike leasing in initiatives.
Partner: - Cycling Industries Europe's Expert Group on Bike Leasing, including: Decathlon, JobRad, Lease a Bike, Zukunft Fahrrad, Arval, Business Bike, Bike Business Hub, Bikmo, BNP Paribas Personal Finance, Conneqtech, Euro Bike Rent, GoByBike, PEAC Solutions, Riding Places, Shimano Europe, Sporting Insights, Tiler, Today, Upway, Vapaus, Vélogik, Zenride
- European Cyclists' Federation
- Confederation of the European Bicycle Industry
International