Detailed description (English): Transport poverty includes one of the most overlooked barriers to sustainable transportation: bicycle theft. Every year, millions of Europeans lose their primary means of affordable, sustainable transport to theft. For some this creates a direct pathway to transport poverty. When a bicycle is stolen, the impact extends far beyond replacing a bicycle. For many facing economic hardship, losing a bicycle means losing access to employment, education, healthcare, and social connections.
a.bike's innovative European Mobility Week activity tackles this critical issue by providing cities with a comprehensive, ready-to-deploy bicycle theft prevention awareness campaign educating citizens on how to protect their bikes, completely free of charge. Through an extensive library of dozens of professionally designed social media images, infographics and text templates, we empower cities across Europe to launch immediate, impactful awareness campaigns on bicycle theft. Available in local languages and customisable with city logos, our materials save time and resources—allowing municipalities to amplify their efforts against bike theft without stretching their budgets or staff.
This initiative solves a common challenge: developing engaging campaigns while managing limited resources. Cities can launch professional bicycle theft prevention campaigns immediately, freeing valuable staff time and budgets for other mobility initiatives while achieving maximum impact with minimal investment.
Target group(s): The main target group are city planners dealing with sustainable mobility and other local stakeholder working on including bicycle theft prevention.
Objectives: The objective is to enable cities and municipalities to launch bicycle theft prevention campaign quickly. Increased awareness of bicycle theft should educate citizens and other stakeholders how to avoid bicycle theft. Les sbicycle theft also reduces transport poverty of vulnerable citzens. A possible side effect is that the free campaign material incites cities to do more on theft prevention (secure parkings, bike registration etc.)
International