Detailed description (English): Bikecoin is a program dedicated to companies and public entities that want to promote, between workers and citizens, the use of slow mobility for commuting.
For companies, it's an important element in the development of corporate mobility policy:
- increases Corporate Social Responsibility
- helps reduce traffic and pollution
- decreases parking requirements and costs
- promotes the health of employees
- stimulates the spirit of belonging.
For public entities, it's an ideal tool for public-private cooperation in the field of mobility:
- enables companies to be involved and supported
- helps to reduce rush-hour traffic
- helps the planning of cycle routes by identifying critical infrastructure issues
- certifies the municipality's commitment to the environment
- lends itself to be extended to implement territorial marketing and public health promotion policies.
After the registration in the app, the user begins tracing route by bicycle, kick-scooter or on foot and collecting points (called "bikecoins"). The app verifies the route (departure and arrival locations, type of activity, speed) and allows the user to view accumulated points, rankings, and information about the initiative and campaign.
Each company/public body decides how and how much to reward its users by assigning a certain value to the Bikecoins collected.
In order to celebrate the European mobility week 2024, Bikecoin dedicates a special campaign to all the users of the program, with a selection of prizes up for grabs.
Bikecoin is integrated in Mobalt App, the tool for managing comprehensive mobility solutions.
Target group(s): Workers and citizens
Objectives: More sustainable commuting and movements, with all of the associated consequences (reduction of traffic, pollution, noise, energy consumption, increasing of safety, health, awareness), plus a touch of gaming and challenge.
International