Detailed description (English): woom, the Austrian manufacturer of bikes for children and teenagers invites its staff to travel to work by bike or public transport and kick off the day by enjoying a celebratory breakfast together. With this initiative, woom is supporting European Mobility Week and making a stand for green transport policies.
Target group(s): internal, woomsters
Objectives: The woom car free day is one of many ways the children's bike brand is ensuring sustainable production and working conditions for its staff.