Detailed description (English): The process to be followed in this activity consists of carrying out an advertising campaign, both on the streets and electronically, spreading the benefits of using sustainable means of transport.
In this way, it was sought to educate and make the population aware of the advantages for both physical and mental health that the use of these types of means of transport entails.
Detailed description (original language): El proceso a seguir en esta actividad consiste en realizar una campaña publicitaria, tanto en la vía pública como por vía electrónica, difundiendo los beneficios de utilizar medios de transporte sostenibles.
De esta forma, se buscó educar y concienciar a la población de las ventajas para la salud tanto física como mental que conlleva el uso de este tipo de medios de transporte.
Target group(s): General population
Objectives: Educate the population about the health benefits of using sustainable means of transport
Partner: Malaga's town hall