Detailed description (English): Platform where a model of change is established and promoted with all the actors from the ecosystem. Public administrations, mobility operators, large companies, SMEs, startups, innovators and researchers work together, based on collaboration and innovation to generate leading projects around the main mobility challenges that cities have, with the aim to accelerate the adoption of a more sustainable, low-carbon, digital and accessible mobility for all.
Tools: Digital communication through the website, page on LinkedIn, and newsletter sent through MailChimp to a database of 3000 subscribers. Design thinking methodology and systemic map used in workshops and other face-to-face events.
Social impact: 29 organizations are part of the Future of Mobility platform. Average attendance at the 5 organized workshops, of 25 people, with diverse backgrounds and professional profiles.
Dissemination: Initial press release. Interviews with change-makers, promoters and industry leaders. Messages on the LinkedIn page, interaction with subscribers.
Next steps: In autumn 2021, an open innovation program “A Multimodal Journey” to incorporate new organizations into the ecosystem.
Detailed description (original language): Plataforma donde se establece y promueve un modelo de cambio con todos los actores del ecosistema. Administraciones públicas, operadores de movilidad, grandes empresas, PYMEs, startups, innovadores e investigadores trabajan juntos para – a partir de la colaboración y la innovación - generar proyectos tractores en torno a los principales retos de movilidad que tienen las ciudades, con el objetivo de acelerar la adopción de una movilidad más sostenible, baja en carbono, digital y accesible para todos.
Target group(s): Mobility leaders from large corporations and policymakers from public administrations.
Objectives: - To establish a common vision on the future of mobility.
- To exchange best practices and experiences.
- To tackle the most pressing mobility challenges.
- To generate leading mobility projects based on innovation and collaboration.
Partner: Connected Mobility Hub, Madrid City Council, Madrid public operator (EMT), RENFE, Seat, Ferrovial, Iberdrola, Santander, Alstom, Alsa, Europcar, Saba, Abertis, Freenow.