Detailed description (English): The song 'Pedalear' by Javier Guerra will be used in accordance with the guidelines set by Europe in the field of sustainable urban mobility mainly in the area of dissemination, education and awareness supporting the initiatives and good practices of municipalities, associations, etc. from a fun and playful perspective.
'Pedalear' is the axis around which the 'Pedalling kilometres' show is held, in which the bicycle is used as a symbol of sustainable mobility and respect for the environment. It is a song of Dixieland or Jazz of New Orleans composed by the Madrid artist Javier Guerra and interpreted next to its group Contraband (formation of eight musicians in which the metals prevail).
Also highlights in the show the song 'Teach to live' that is about a teacher who goes to work every day by bike.
The concerts become authentic bicycle parties, in spaces of joyful exchange of experiences in which music is combined with the bike. Javier Guerra is known as the 'musician of the bikes' and it is frequent that attendees to their concerts they move to them in bike or exits unexpectedly some cyclist in the scene. In them, dynamics of shared mobility are generated and reinforced by the constant interaction with the public.
In addition to the concerts and performances, our proposal addresses other actions. The song is being used:
- for advertising, dissemination and communication, i.e. radio spots, videos, websites, etc.
- in educational areas, schools and institutes, with the interdisciplinary and collaborative work of the departments of music, sports and technology to make videos of cycling outings (use of ICT), play the song with different instruments, vary the lyrics, organise debates and exhibitions, etc. with the valuation approach of healthy leisure and respectful with the environment
- for road education by offering the song to the local police and entities that deal with this issue to reinforce the message of sustainability
- for conferences, conventions, meetings, etc. as a complement in the organisation of events
Other actions:
- we have made advertising material for 'Pedalling kilometres' i.e. flyers, T-shirts, bags.
- Javier Guerra has a weekly radio program, 'Midnight Sun' on Radio 21 (radio of the Sierra Oeste of the Region of Madrid) in which he will address the issue of Shared mobility, clean and intelligent
- we have made a video clip of 'Pedalear' shot with different people, associations and groups of cyclists in urban, rural and maritime locations and we will make public reinforcing the message of EUROPEAN MOBILITY WEEK reinforcing the social and fun aspect of shared mobility
- we will support #mobilityweek in our social media channels
Detailed description (original language): La canción "Pedalear" de Javier Guerra se usará con fines acordes a las directrices marcadas por Europa en materia de movilidad fundamentalmente en el aspecto de la difusión, la educación y la concienciación de la población apoyando las iniciativas y buenas prácticas de ayuntamientos, entidades, asociaciones... desde una perspectiva lúdica y divertida.
"Pedalear" es el eje alrededor del cual gira el espectáculo "Kilómetros pedaleando" en el que se invita de forma festiva al uso de la bici como símbolo de movilidad sostenible y respetuosa con el Medio Ambiente. Es una canción de Dixieland o Jazz de Nueva Orleans compuesta por el artista madrileño Javier Guerra e interpretada junto a su grupo Contraband (formación de ocho músicos en la que prevalecen los metales).
Así mismo resalta en el espectáculo la canción "Enseñar a vivir" que trata sobre un maestro que va cada día al trabajo en bici.
Los conciertos se convierten en auténticas fiestas de la bicicleta, en espacios de intercambio alegre de experiencias en los que se aúna la música con la bici. A Javier Guerra se le conoce como el "músico de las bicis" y es frecuente que asistentes a sus conciertos se desplacen a ellos en bici o salga de forma inesperada algún ciclista en el escenario. En ellos se generan y afianzan dinámicas de movilidad compartida por la constante interacción con el público.
Además de los conciertos y actuaciones, nuestra propuesta se amplia y aborda otras acciones. Se está utilizando la canción:
- en ámbitos publicitarios, de difusión y comunicación: en spots publicitarios, cuñas radiofónicas, vídeos, webs, etc.
- en ámbitos educativos, colegios e institutos, con el trabajo interdisciplinar y colaborativo de los departamentos de Música, Educación física y Tecnología para hacer vídeos de salidas ciclistas (uso de las TIC), interpretar la canción con diferentes instrumentos, variar la letra, organizar debates y exposiciones... con el enfoque de valoración del ocio saludable y respetuoso con el medio ambiente
- en ámbitos de Educación vial ofertando la canción a las Policías locales y entidades que se ocupan de este tema para reforzar el mensaje de sostenibilidad
- en ámbitos de conferencias, convenciones, encuentros... como complemento en la organización de los eventos, comienzo o finalización de los actos...
Más acciones:
- hemos fabricado material de publicidad de "Kilómetros pedaleando": flyers, camisetas, bolsas
- Javier Guerra tiene un programa de radio semanal, "Sol de Medianoche" en Radio 21 ( radio de la Sierra Oeste de la Comunidad de Madrid) en el que abordará el tema de la Movilidad compartida, limpia e inteligente
- hemos realizado un videoclip de "Pedalear" rodado con diferentes personas, asociaciones y colectivos ciclistas en localizaciones urbanas, rurales y marítimas y que haremos público reforzando el mensaje de la SEMANA EUROPEA DE LA MOVILIDAD reforzando el aspecto social y divertido de la movilidad compartida
- Apoyaremos #mobilityweek en nuestras redes sociales
Target group(s): A multiple and diverse target, because it is universal the desire to achieve a better personal, social and environmental quality of life: children, youth and adults. Basically urban, but also rural environments.
Pro cycling associations and music lovers.
Objectives: Disseminate the use of the bike as sustainable, healthy and ecological transport from a festive and playful perspective through the song 'Pedalear' by Javier Guerra.
Raising awareness among the population of the need for a sustainable society through the show 'Pedalling kilometres' pointing out the fun and healthy aspects.
Support and reinforce the initiatives and good practices of entities dedicated to promoting a shared, clean and intelligent mobility focused on the use of the bike.
Combining different disciplines: music, entertainment, mobility, sharing messages that help individual and collective decision-making regarding urban mobility and reaffirm behaviours favourable to the care of the Environment.
Expected Outcomes: It is estimated a high participation by the attendees to the concerts, followers in social media, students and teachers, cities and groups who are presenting the proposal and the good mood and acceptance with which they are receiving.
Partner: Javier Guerra and Contraband Group
Coordinator ConBici (Coordinator in defense of the bike)
Association Avante3 (Association for the promotion of people with disabilities)
Local councils of different Spanish cities like Alcobendas, Estepona, Madrid, Seville, etc.