Detailed description (English): The routes are a way to reconnect with the immediate environment, which at its turn encourages a new relationship with your own neighbourhood or city. They provide different perspectives from which the users gain a new appreciation of their surroundings, and the routes are designed to be walked or biked, the perfect ways to take in the city stories, promoting at the same time healthy mobility around the city.
As an example, "Salvem el Poblenou" is an interactive route for families created by Poblenou Today that takes place in a vibrant neighborhood with a very rich history. This route tells the story of Charlotte, a little girl from the year 4.027, who needs the help of 2020 kids to get to know the neighborhood past. Under this narration, families visit different points of interest around Poblenou, completing different clues and challenges while exploring their history.
There are as many approaches to the city as there are routes. Another completely different example would be "La ruta verde: Sant Antoni - Poble Sec", a walk around the green spaces that you can find in this neighborhood as a way to reconnect with nature without having to leave the city, while narrating a folkloric story that is entwined with the spaces you visit.
We also promote local commerce and are big fans of innovation, and the route "Sí existen hábitos sostenibles" is the perfect example. It shares the story of three different local businesses that make innovative products with the principle of recycling waste.
Target group(s): Barcelona's citizens and visitors.
Objectives: - sense of belonging and cohesion
- (re)discovering the city under a different perspective while supporting local businesses
Expected Outcomes: Generate visibility of local commerce, media coverage for local stories.
Partner: B Corp, Impact Hub, 22@ Network, Poblenou Today