Detailed description (English): #MueveteConFuturENERGY is a social networks Challenge from the magazine FuturENERGY (Twitter, Facebook and Instagram) that aims to motivate our followers, private individuals as well as companies to travel sustainably during European Mobility Week. Via our social networks, users can send us or share photos of the actions they are taking, whether at their company or on a private basis, to foster sustainable mobility. These can be photos of travelling around using an electric vehicle, an e-bike, etc., via the hashtag #MueveteConFuturENERGY as well as encouraging your friends, acquaintances and followers on your social networks to sign up to the challenge and also share their photos.
Detailed description (original language): #MueveteConFuturENERGY es un Challenge en las redes sociales de la Revista FuturENERGY (Twitter, Facebook e Instagram), con el cual motivamos a nuestros seguidores, particulares y empresas a moverse de manera sostenible durante la semana Europea de la Movilidad. Los usuarios de redes sociales podrán enviarnos o compartir a través de nuestras redes sociales las fotos de las acciones que llevan a cabo ya sea en su empresa o de manera particular para fomentar la movilidad sostenible. Pueden ser fotos desplazándose en vehículo eléctrico, bicicleta, etc., con el hashtag #MueveteConFuturENERGY y animar a amigos, conocidos o seguidores en sus redes sociales a unirse al challenge y compartir también sus fotos.
Target group(s): FuturENERGY readers
Corporate magazine collaborators
Contacts from our database
Followers on our social networks
Objectives: Using social networks to promote the sustainable mobility of our readers, clients, advertisers, collaborators and followers.
Disseminating the sustainable mobility actions being undertaken by collaborating companies via our social networks.
Expected Outcomes: This action sets out to reach a wide audience, at least 21,000 followers on our social networks, however we hope to extend its impact to private individuals and companies who might learn about this campaign via our followers.
Partner: FuturENVIRO