Detailed description (English): We are Dasio digital srl, a company based in Milan, Italy. Our mission is to serve the 15 million Chinese tourists who travel to Europe each year (European Travel Commission, 2019) and act as a bridge between them and Europe. We specialise in train travel, helping Chinese tourists delve into European culture and landscapes through this sustainable and environmentally friendly mode of transportation.
we have created a reward mechanism for train travel, offering a systematic rewards system for Chinese tourists who choose railways as their mode of transportation in Europe. With each purchase of train tickets, the tourist receives a rebate or travel points in varying amounts. These points can be used to explore and plan their next destination, with deductions applied to the amount spent, encouraging Chinese tourists to choose this mode of transport that reduces carbon dioxide emissions while enjoying their European journey. Through this reward mechanism, we hope to motivate more Chinese tourists to choose sustainable train travel and explore the beauty of the European continent.
Detailed description (original language): We organize diverse and vibrant activities, plan destination itineraries, and promote train routes, allowing travelers to experience the charm of Europe from multiple dimensions. We encourage tourists to choose train travel to embrace the uniqueness of European destinations, enhance their awareness of sustainable development and Environmental consciousness, and fully enjoy the refined, slow lifestyle of Europe.
Dasio digital srl is dedicated to providing Chinese tourists with convenient, comfortable, and culturally enriching train travel experiences in Europe. We will continue to strive to deliver high-quality services and promote communication and cooperation between China and Europe.
Our focus and dedication have encouraged more Chinese travelers to choose train travel to explore the beautiful scenery and rich culture of Europe. These numbers reflect our success in meeting customer demands and providing excellent services.
Our train travel promotion campaigns on social media platforms such as TikTok, Xiaohongshu, and WeChat have also yielded remarkable results. With a cumulative exposure of 8 million views, this signifies that we have successfully captured the attention and interest of a significant number of Chinese tourists. We showcase train travel as a sustainable and eco-friendly way of exploring Europe and encourage them to immerse themselves in local cultures and customs through train journeys.
Target group(s): Chinese tourists who travel to Europe
Objectives: Our mission is to serve the 15 million Chinese tourists who travel to Europe each year (European Travel Commission, 2019) and act as a bridge between them and Europe. We specialise in train travel, helping Chinese tourists delve into European culture and landscapes through this sustainable and environmentally friendly mode of transportation.
Italy