Detailed description (English): Our overall objective was to encourage everybody to rethink their mobility and understand that every progress counts.
We started with an awareness campaign, 3 weeks prior to mobility week, to raise interest and announce the challenge.
One week before, we organized a "test ride" with electrical bikes so that most employees could experience a new way of moving.
During mobility week, we had a few high visibility initiatives.
One of them was to reallocate the parking space as a community place, where we offered breakfast and lunch (with a food truck) to all employees (blue and white collars) and where we had set up a playground area.
We had set ourselves the ambitious objective of reaching 1000 km in "soft mobility”. We achieved 2.600 km!
The CEO, CFO, CHRO, all came to the office by soft mobility and led by example.
Those initiatives happened across all agencies and countries in the Technord group.
Target group(s): The employees of the company from different sites in Belgium and France.
Objectives: Our overall objective was to encourage everybody to rethink their mobility and understand that every progress counts.
Belgium