Detailed description (English): A nationwide campaign was carried out in Lithuania to draw attention to the European Mobility Week initiatives and achieve other set objectives mentioned below.
The following measures were implemented:
- Non-traditional outdoor advertising solution (decorating a public transport stop with a sustainable mobility theme).
- Outdoor advertising in major cities of Lithuania. A total of 10 advertising column panels and 103 advertising panels in public transport stops.
- Creation of two teaser videos - 30 and 10 sec.
- Google Ads advertising. The judumas.lt page was advertised. During the campaign, 432 page clicks were achieved.
- Content advertising on social networks - Facebook, Instagram, and Youtube. A Facebook ad was commissioned that reached 74,409 people. YouTube advertising reached 102,914 views and collected 5,346 clicks.
- Broadcasting of discussions in mass media. The discussions were viewed a total of 1,350 times, reaching 1,831 individuals.
- Public exhibition of drawings about sustainable mobility in the future in Lithuania and Europe. The drawings have been created with the help of artificial intelligence. 4 drawings were created and printed for public exhibition.
- Banners in "LRT.lt". Banners were shown 74,922 times during the campaign.
- 2 press releases issued.
- Advertising on LED screens in major cities of Lithuania. The ad has been shown 24,990 times.
- Advertising in cinemas in major cities of Lithuania. A total of 32,695 contacts were reached.
- European Mobility Week merchandise was used and distributed.
Target group(s): The general public society of Lithuania (children, people of working age, elderly people, etc.)
Objectives: 1. To inform the Lithuanian public about the events and objectives of European Mobility Week and encourage the public to participate in the events of European Mobility Week.
2. To encourage the general public to utilize sustainable mobility opportunities and to inform them about the benefits of sustainable mobility.
Partner: JCDecaux (media and communications), Lithuanian National Radio and Television (in Lithuanian: LRT), Representation of the European Commission in Lithuania
Lithuania