Because Dorset is a largely rural area and has no cities, we have adapted the theme to "improving local climates" enabling towns and villages in Dorset to participate. Our programme, which aims to promote the benefits of sustainable travel in a holistic way, includes mass cycle rides, a sk8jam (with promotions for carsharing, cycling, walking, public transport and car clubs), sustainable travel business breakfasts, cycle training for adults, and the launch of a second vehicle for the Dorchester Car Club. We shall focus on local air pollution and climate change in our marketing and publicity and shall be asking people to think these issues about during our week of events, but we will not neglect other important benefits of sustainable travel such as improving health and personal fitness, reducing congestion and financial savings.