Organising a week of activities, taking into account the focal theme.
Implementing one or more new permanent measure(s), which contribute(s) to modal transfer from private car to environmentally sound means of transport. Where possible, at least one of these measures should be a permanent reallocation of road space in favour of walking, cycling or public transport (e.g. road closure, wider pavement, new cycle or bus lane, new traffic calming scheme, lower speed limit).